Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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It sounds fairly intuitive that creativity and innovation would be important to a company, especially a startup that looks to break into an emerging market. It’s what sets you apart from your competitors, allows you to [..]
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Social media, in recent years, has become part of our daily lives and a great influencer in many customers’ decisions. Platforms, such as Facebook, Instagram and YouTube have proven to be useful as a tool for small [..]
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Most small businesses have a limited marketing budget, especially with promotional activities. Businesses need to stand out in an increasingly competitive market, and companies continue to boost their marketing budget to be [..]
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First of all, we’d like to thank those of you per-ordered our book “The Part-Time Entrepreneur”. We surprised you by sending you an advanced copy earlier than we promised.
Now, we’d like to give you [..]
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Aaron Patzer, who is the founder of the hugely successful finance website Mint.com, once advised a group of Princeton University students that it may be a good idea to drop out of college, and throw yourself into your [..]
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According to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they’ll find you. Will your brand be ready to be found when your customers are looking?
A [..]
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We’re at a point in digital where “digital marketing” no longer really stands on its own as a separate, unknown entity. We live in an increasingly digitally focused society and as a result, digital marketing strategy [..]
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