Comments Off on Snapchat finally begins sharing analytics with its creators and influencers
Snapchat is finally starting to share analytics with creators on how well their content is doing. Snap Inc. announced the new feature on Wednesday and will update Snapchatters with a large following on who is viewing their [..]
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Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These [..]
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Comments Off on LinkedIn Best Practices for Small Businesses and Entrepreneurs
LinkedIn is the foremost community of professionals in the world. As a tool for recruiting, it’s unparalleled but it also serves a greater function. A robust presence on LinkedIn with meaningful content creation and [..]
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A city’s startups tend to be the local heroes of the business world. Startups must have their finger on the pulse of the nation to survive, but often enough their founding ideas grow from local interest. Community [..]
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Comments Off on Huffington Post Drops its Contributor Platform
Since the founding of the Huffington Post almost 13 years ago, it has relied on contributions from unpaid bloggers. However, on Thursday, the HuffPost said that it was immediately dissolving its self-publishing contributors [..]
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Comments Off on Leveraging Social Media to Improve eBook Sales
One of the primary advantages of social media over traditional media is bi-directional communication. Rather than just pumping messages into the ether and hoping some of them stick, social media gives you near instant [..]
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Comments Off on Instagram to test cross-posting stories to WhatsApp
Facebook, owner of Instagram and WhatsApp, is testing a feature with a small group testing a feature that will allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp status. This feature is similar to [..]
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Comments Off on Discovering Your Brand’s Positioning: Interview with Steve Jobs’ Former Publicist Andy Cunningham
Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your [..]
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Comments Off on 6 Mistakes Not to Make When Marketing to Millennials
You probably don’t need to be told that millennials can be frustrating to market to. We’re a strange bunch: wary, sarcastic, cynical, and discerning, yet extraordinarily kind hearted, empathetic, and socially [..]
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Comments Off on How To Create Quality Video Marketing Content From Your Smartphone
If you’re still thinking about whether you should or whether you shouldn’t be creating videos as a part of your sales and marketing campaigns, it is time to stop thinking and time to start doing. [..]
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