There has long been a sentiment that if you work hard, you will find success. This isn’t necessarily true. You can work hard but go nowhere, much like tires spinning out in one spot. We all know that when this happens, [..]
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Let’s face it: Networking rarely makes it to the top of our priority list. Who hasn’t gone to a cringe-worthy networking event filled with awkward introductions and leaves with an unsatisfied feeling that you have wasted [..]
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1. You Use Keyword Stuffing
Keyword stuffing is when you overuse your target keywords. You might add them to every sentence or in all of your headings or on all of your pages. While it’s true you want to use targeted [..]
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Running a business is difficult, but one of the single hardest parts of it all is marketing. You could have the best product ever but without good marketing, people likely won’t know about it. While most companies are [..]
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As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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The holidays are nearly upon us, so it is time to start figuring out who is on your gift-giving list. Friends and family members make the list, but what about clients? If you are wondering if you should be giving clients [..]
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If you have an online business or do some of your promoting for your brick-and-mortar store online, you’ll want to know the best way to advertise this holiday shopping season. What social media platforms are going to be [..]
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