13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.

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Sadia Sarwar

6 years ago

4 Comments

When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone [..] read more

Why Technologies Die and What Could’ve Been Done to Save Them

Entrepreneurial Lifestyle

Sadia Sarwar

7 years ago

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Every few years, we witness the advent of new technology, websites and apps, which embark on a similar trajectory as our lives. They, like us, start off as optimistic children full of unrealized potential, then they venture [..] read more

8 Entrepreneurial Traits Found in Children

Entrepreneurial Lifestyle

Sadia Sarwar

7 years ago

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At a one-year-old’s birthday party recently, I watched a rather interesting game unfold. This so-called “game” was deployed solely for the unaware one-year-old and it involved laying out various objects [..] read more

Should You Buy into the Bitcoin Hype?

Finance

Sadia Sarwar

7 years ago

1 Comment

As of mid-August, the cryptocurrency Bitcoin reached record highs of ~4,000$/btc and a market cap of $60+ billion, making it seem that the virtual coin community was finally crawling out of oblivion. The price surge came [..] read more

Jarvis or Skynet? Here Are the Different Sides to the AI Debate

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Sadia Sarwar

7 years ago

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A few weeks ago, two Silicon Valley stalwarts, Elon Musk and Mark Zuckerberg stirred up a mini “maelstrom of cold disses” due to their “disagreement” over AI. AI or artificial intelligence is a [..] read more

Apple Music Vs Spotify: Who Will Win the Music Streaming War?

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Sadia Sarwar

7 years ago

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Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..] read more

How to Beat the News Feed Rankings and Build Organic Reach

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Sadia Sarwar

7 years ago

4 Comments

  The Dirty Game of Newsfeed Rankings While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by [..] read more

6 Keys to Building a Powerful Personal Brand

Entrepreneurial Lifestyle

Sadia Sarwar

7 years ago

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There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by [..] read more

Removing the Cognitive Biases that Hinder Your Decision-Making

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Sadia Sarwar

7 years ago

7 Comments

We’re Humans, Not Machines  Decisions define our lives; we sift through hordes of information to make crucial ones that go on to map our life’s trajectory. As humans, we are lauded as rational beings [..] read more

Here are the Various Paths a Startup Can Take and Why You Should Understand Them All

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Sadia Sarwar

7 years ago

5 Comments

The decision to start a business in tech can be a radical, albeit a highly profitable one, especially if the startup can take on the trajectory of a disruptive scale-up. The allure of lucrative returns is a pulling draw to [..] read more