Sadia Sarwar, Author at StartUp Mindset

13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.

Find Your Way

4 years ago

When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone call. [..] read more

Why Technologies Die and What Could’ve Been Done to Save Them

Entrepreneurial Lifestyle

Sadia Sarwar

5 years ago

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Every few years, we witness the advent of new technology, websites and apps, which embark on a similar trajectory as our lives. They, like us, start off as optimistic children full of unrealized potential, then they venture [..] read more

8 Entrepreneurial Traits Found in Children

Entrepreneurial Lifestyle

Sadia Sarwar

5 years ago

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At a one-year-old’s birthday party recently, I watched a rather interesting game unfold. This so-called “game” was deployed solely for the unaware one-year-old and it involved laying out various objects of interest in [..] read more

Should You Buy into the Bitcoin Hype?

Finance

Sadia Sarwar

6 years ago

1 Comment

As of mid-August, the cryptocurrency Bitcoin reached record highs of ~4,000$/btc and a market cap of $60+ billion, making it seem that the virtual coin community was finally crawling out of oblivion. The price surge came [..] read more

Jarvis or Skynet? Here Are the Different Sides to the AI Debate

Find Your Way

Sadia Sarwar

6 years ago

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A few weeks ago, two Silicon Valley stalwarts, Elon Musk and Mark Zuckerberg stirred up a mini “maelstrom of cold disses” due to their “disagreement” over AI. AI or artificial intelligence is a polarizing topic in [..] read more

Apple Music Vs Spotify: Who Will Win the Music Streaming War?

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Sadia Sarwar

6 years ago

0 Comments

Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..] read more

How to Beat the News Feed Rankings and Build Organic Reach

Find Your Way

Sadia Sarwar

6 years ago

4 Comments

The Dirty Game of Newsfeed Rankings While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by posting a [..] read more

6 Keys to Building a Powerful Personal Brand

Entrepreneurial Lifestyle

Sadia Sarwar

6 years ago

0 Comments

There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..] read more