Cassidy Welter, Author at StartUp Mindset

Marketing Strategies B2B and B2C Companies Can Learn From Each Other

Find Your Way

10 months ago

The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..] read more

Why You Should Care About Your Employees’ Mental Health

Entrepreneurial Lifestyle

Cassidy Welter

12 months ago

8 Comments

The World Health Organization released the reports of its study exploring the link between mental health and economic productivity. In it, the WHO estimated that depression and anxiety disorders cost the global economy [..] read more

6 Ways to Avoid Burnout For You and Your Team

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Cassidy Welter

2 years ago

10 Comments

Establishing and operating a startup is hard work. While we tend to associate startup work with a fast paced race to success, in reality startup work can become monotonous. There’s only so many hours you can spend [..] read more

Why Investing in Your Employees Is So Crucial

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Cassidy Welter

2 years ago

3 Comments

Why did you leave your last job? Was it for a new opportunity that you couldn’t pass up? Or was it due to an issue at your old job? One of the most frequent reasons that people quit their jobs is due to feeling [..] read more

6 Ways to Really Show Employees You Appreciate Them

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Cassidy Welter

2 years ago

13 Comments

How do you show your employees that you appreciate them, beyond the old-school printed “Employee of the Month” certificate? One key is through real-time communication– rather than waiting once a [..] read more

It’s Not For Everyone: The Downside of Remote and Teleworking

Entrepreneurial Lifestyle

Cassidy Welter

3 years ago

5 Comments

Working from home seems to be one of the most frequently touted benefits in the current job market. Nearly 90% of the workforce desire a job where working from home at least part of the time is allowed. More and more people [..] read more

45% of New Businesses Fail Within 5 Years: Here Are the 7 Reasons Why

Entrepreneurial Lifestyle

Cassidy Welter

3 years ago

23 Comments

Risk is an unavoidable part of life at a startup. Some new businesses start strong before hitting a rut, while others crash and burn in just a few months. The lucky few that go on to become the success stories we share over [..] read more

7 Steps for Finding Your First Brick and Mortar Office Space

Finance

Cassidy Welter

6 years ago

8 Comments

Moving into your first office or retail space is a balancing act. Too much room and you’ll feel the burden in your bottom line; too little room and you’ll outgrow the space in a short amount of time and be [..] read more

How to Use LinkedIn to Help Increase Sales

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Cassidy Welter

6 years ago

1 Comment

Most of us are familiar with the professional networking platform LinkedIn. It’s often touted as the best way to digitally connect with your professional network, meet others in your field, and to hire candidates. The [..] read more

Enjoying the Success You’ve Earn: How to Fight Imposter Syndrome

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Cassidy Welter

7 years ago

4 Comments

Have you ever felt that you didn’t belong in the entrepreneurial world or that you were a fraud? You may be experiencing imposter syndrome, where you doubt your abilities and feel like you aren’t deserving of the [..] read more