Marketing plays a central role for any business, let alone fledgling startups. And what’s worse is that startups usually have a limited marketing budget to start with, unless they’re backed by venture capital or angel [..]
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We all know that social media is no longer just an afterthought or a supplemental marketing channel for our businesses. Today more than ever, social media has become a significant player in our client communications. [..]
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As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson.
It also means that you always need to have your [..]
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As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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If you have an online business or do some of your promoting for your brick-and-mortar store online, you’ll want to know the best way to advertise this holiday shopping season. What social media platforms are going to be [..]
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Instagram founders Kevin Systrom and Mike Krieger’s decision to leave the app has caused both advertising executives and loyal fans alike to worry. Will Instagram turn into another clone of their parent company, [..]
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“Digital marketing.” Say it; how do you feel? Anxious? Confused? Unclear? Sounds about right. In the ever-changing tech and digital landscape, it can be overwhelming to try and understand what, exactly, [..]
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