Creating a brand isn’t the same thing as creating an eye-catching brand. There is much more that goes into brand development than a logo, so don’t stop there. Whether you have an established brand or are in the process [..]
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The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around [..]
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Influencer marketing is getting a lot of buzz in the marketing world. The technique involves forming a partnership with people who have a strong influence on a brand’s industry or target audience. Many swear by this [..]
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Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
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Who here just simply hates sorting out their content every, single, month? It’s definitely a toughie to create something fresh and engaging and having to come up with a unique spin on something that no doubt has already [..]
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If your business is your baby, you may spend a lot of time personalizing your marketing. Alternatively, if you are hustling with a business idea, you may focus on automation. Both are necessary, and when you can balance the [..]
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How often have you heard (or maybe said), “Facebook ads don’t work” in the last year? I get it. You feel that your product is worth its weight in gold and you’ve done everything the gurus have told [..]
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