It is undeniable that marketing is essential to any business—including yours. Without marketing, you would have no way of finding new customers, and without customers your business has no purpose.
However, if you [..]
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With all the focus on the latest and greatest technology in marketing, it’s easy to overlook some of the marketing techniques that have stood the test of time for several years now. Before there was targeted display [..]
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Twitter chats are becoming the go-to for brand marketing using social media. Imagine you are at a networking event except this event is in the comfort of your own home, without the fancy attire and little to no pressure to [..]
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Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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It sounds fairly intuitive that creativity and innovation would be important to a company, especially a startup that looks to break into an emerging market. It’s what sets you apart from your competitors, allows you to [..]
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Social media, in recent years, has become part of our daily lives and a great influencer in many customers’ decisions. Platforms, such as Facebook, Instagram and YouTube have proven to be useful as a tool for small [..]
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Most small businesses have a limited marketing budget, especially with promotional activities. Businesses need to stand out in an increasingly competitive market, and companies continue to boost their marketing budget to be [..]
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First of all, we’d like to thank those of you per-ordered our book “The Part-Time Entrepreneur”. We surprised you by sending you an advanced copy earlier than we promised.
Now, we’d like to give you [..]
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