By now you’ve heard of YouTubers, Bloggers, Instagrammers, and other types of online influencers who’ve made it big in social media. They’re somehow managing to make a living either posting a blog, shooting a [..]
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Hiring is one of the most difficult parts of putting together a project. It requires balance, tough budget decisions, a lot of forecasting the future, and a hunt for the right talent with the right personality and [..]
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Have you read any epic, inspiring reads lately? Something that brings value to your own business ideas? There’s a lot to choose from people that have already accomplished what you hope to achieve. One of the great secrets [..]
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Marketing is About Feelings First
Marketing is not about selling a product, it is about connecting and engaging your audience. When successful in this endeavor, your business will be the first place they will turn to when [..]
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The ancient technique of storytelling has, in recent years, been granted the joy of being more than just a pass time activity at home or in social places. We are learning to acknowledge the value of a good story in a [..]
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I have often defined my own life in the form of chapters. Like a book whose chapters represent the next phase or setting, our own lives can also be measured in similar ways. For businesses, the same could be said about their [..]
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Marketing plays a central role for any business, let alone fledgling startups. And what’s worse is that startups usually have a limited marketing budget to start with, unless they’re backed by venture capital or angel [..]
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There’s a lot of talk about why New Year’s resolutions actually don’t do us any favors. Looking back at last year, you might be able to do things better this year. After all, any failure is actually one more step [..]
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