Our Writing Team


University of Tennessee studied failures of thousands of small businesses and attempted to identify the primary culprit leading to demise.  The cause of 46% of failures was determined to be “incompetence”. (https://isbdc.org/small-business-failure-rates-causes/)

We’re here to make sure that doesn’t continue to happen.

We developed StartUp Mindset to help entrepreneurs and anyone else who wants to succeed in business. You’ll find information, tools, resources, motivation and a ton of other goodies to spark your Startup mindset. Subscribe by email so you will be the first to get the latest updates on everything you need to grow your business!

“A startup company is designed to grow fast.  Being newly founded does not in itself make a company a startup.  Nor is it necessary for a startup to work on technology or take venture funding or have some sort of exit….

the only essential thing is growth.” 

Here are some of the awesome writers and contributors that help deliver valuable insight and information to you daily.

Staff Writers

Cassidy Welter
Staff Writer
Cassidy Welter is a Chicago based researcher at a consulting firm specializing in nonprofits. When she's not working, she's reading anything she can get her hands on, debating politics, watching the Pittsburgh Penguins and eating her way across the city's food scene. See more from Cassidy on Twitter at @CassidyWelter.
Loraine Couturier
Staff Writer
Loraine Couturier is a staff writer at StartUp Mindset and is a jet set writing chick from Canada that travels around the globe. Her writing and marketing skills are what keeps her eating exotic meals and jumping on planes. Loraine loves writing about pretty much anything and likes to pass on the knowledge she has to others.
Sadia Sarwar
Staff Writer
Sadia is a writer and upcoming novelist who enjoys speculating about business trends and voicing her opinions on current affairs. Read her musings on her site: http://sadiasarwar.com/ and follow her on Twitter @sadiamhsarwar More from Sadia
Maria Mkrtchyan
Staff Writer
Maria is a freelance writer who lives and writes outside the box. Honest and casual as she is in person, she is in her writing. She will pen down everything that’s challenging, inspiring and has the potential of making the world a more intelligent and sensible place.In her spare time, she loves taking artsy photos, traveling, writing poetry, meditating and just surrendering to philosophical musings. You can follow her on Twitter @mariatheflaneur and Instagram mariatheflaneur.
Summer Anderson
Staff Writer
Summer Anderson is a mother, wife, writer and long time lover of the game of golf. She hopes to impact those through her writing and advice on marketing and social media communication. When she is not on the golf course, blogging or watching “Frozen” with her little ones, she can be found designing websites in her home state of Pennsylvania. Follow her: Twitter @Summery08; Instagram summeryseason85 Website http://www.summerywebdesign.com
Rebecca Moses
Staff Writer
Rebecca Moses is a creative writer who can’t keep from meddling in the real world. While living in Colorado, she developed a particular interest in small business production. She loves a writing challenge, dabbles in illustration, and reads to figure out how all things work and grow. Find her at RebeccaMosesWriting.com
Janette Getui
Staff Writer
Janette Getui is a mompreneur transformational writer and prosperity coach. She is the co-founder of Bold Beautiful Blissful U and hosts transformational prosperity retreats and masterminds. She also runs a content creation agency that supports visionaries and thought leaders. Check out Janette's articles and follow her @janettegetui
Lance McHenry
News Writer
Lance McHenry is a writer, tea snob, entrepreneur, lover of #tech and #startups. His idea of triathlon is developing an idea, creating a prototype, and validating. He has been involved in the growth of several startups and now shares his ideas on business and tech. Follow him on Twitter @Lanceexpress.
Lindsey Conger
Associate News Writer
Associate News Writer: Lindsey is a writer originally from Chicago but can now be found somewhere in Europe. She is driven by a passion to explore every corner of the world, spread her marketing and business knowledge, and to be able to speak Spanish fluently. Follow her on Instagram at @lindseyaconger
Nicole Duggan
Staff Writer
Born in Sao Paolo, Brazil, to Argentine parents, Nicole Duggan grew up hopping around North and South America, collecting stories and experiences that would later lead her to fall in love with what Voltaire once called “painting the voice”. An avid bookworm, wannabe Picasso, and passionate traveler, she considers herself an art-entrepreneur, with a knack for finding a way to bridge art with different aspects of reality (political, economic, social, etc), in order to understand the bigger picture that encompasses the structures in which human beings move.


Liz Greene
Liz Greene is a writer, marketing professional, and full blown pop culture geek from the beautiful City of Trees, Boise, ID. When not stalking the aisles of her local Ulta, she can be found shoveling down sushi while discussing the merits of the latest Game of Thrones fan theories. You can follow her on Twitter @LizVGreene, or check out her latest post on Three Broke Bunnies.
Shannon Baylor-Henderson
Shannon Baylor-Henderson is a content connoisseur who writes everything from business documents to fictional stories via her small business, ImShannon.com. When she’s not writing, she’s binge watching reality TV, lip syncing and dancing to ’90’s music or hanging out with her family and her Labrador pup. She’s the author of three books, a coffee snob and an entrepreneur with a trunk load of business ideas. Check out her commentary on Twitter @imshannondotcom
Alex Navarro
Alex has a background in developing and executing national brand awareness campaigns. His passion is creating personalized marketing strategies and watching them come to life. You can follow Alex on Twitter @meetalexnavarro