Lauren Stotler, Author at StartUp Mindset

The One Time Matrix Necessary to Improve Productivity

2 years ago

Today, it seems like everyone is busy. There is so much need for multitasking, and technology sometimes makes it harder for us to focus on what is important. Everyone is in constant contact with each other, which can be both [..] read more

7 Marketing Strategies for Solopreneurs

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Lauren Stotler

3 years ago

1 Comment

So you have started a new business (or perhaps you are thinking about it), and you know you have a great product or service. You might be so confident that this idea will work and that many people could benefit from it. [..] read more

How to Automation Your Business as a Solopreneur

Entrepreneurial Lifestyle

Lauren Stotler

3 years ago

2 Comments

As a solopreneur, your most valuable resource is your time. After all, you don’t always need the extra people when you can use your very own sweat equity. Being a solopreneur is the cheapest and fastest way to start a [..] read more

4 Ways to Use Emotional Marketing to Make Your Brand Stand Out

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Lauren Stotler

8 years ago

2 Comments

With social media and other new ways of advertising, we are constantly bombarded with meaningless messages every day. Scrolling through social media platforms, most people hardly notice advertisements anymore, as many people [..] read more

How “Free” Can Get You Paying Customers

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Lauren Stotler

8 years ago

1 Comment

Finding a following for your business can be tough, but it is so rewarding. There are so many new businesses popping up each day, especially online. Sometimes, it seems like you are screaming in a crowded room and no one can [..] read more

6 Tips to Avoid Burnout as a Solopreneur

Entrepreneurial Lifestyle

Lauren Stotler

8 years ago

2 Comments

If you have started a business by yourself, you know firsthand that it means a lot of long nights and cancelled plans. There aren’t enough hours in the day to get everything done. It can also get lonely. Most of your [..] read more

How to Use Blogging to Drive Your Business

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Lauren Stotler

8 years ago

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Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..] read more

How to Save Time and Increase Sales With Automated Marketing

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Lauren Stotler

8 years ago

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It is undeniable that marketing is essential to any business—including yours. Without marketing, you would have no way of finding new customers, and without customers your business has no purpose. However, if [..] read more

How Hiring a Virtual Assistant Can Save You Time and Money

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Lauren Stotler

8 years ago

5 Comments

It is easy to want to go solo with your entrepreneur gig for as long as possible. When you are new in the business and just starting out, you are most likely trying to cut costs by doing as much of the work yourself as you [..] read more