So you want to generate business by starting a blog. Specific rules always come into play for business blogs, so it’s worth considering them all before beginning your journey. Let’s take a look at the basics [..] read more
Do you know when the idea of a sales funnel came out? That was 1924 (a concept proposed by William W. Townsend) according to most experts. Here’s a tidbit of what Townsend wrote in his book, which is today associated [..] read more
The most successful companies have a solid brand. Apple, Nike, Google, Twitter, etc. We are able to identify these companies just by glancing at their logos, even without any other identifiers. They enter into our brains, [..] read more
The current business environment is great for producing freelance work for a variety of fields from writing to graphic design to bookkeeping to virtual assistants. While the underlying skill helps to determine a [..] read more
It seems like everyone’s starting a podcast these days – from businesses, to schools, to individuals and teams. As a result, many new and developing businesses wonder whether they too should be joining the craze. At the [..] read more
I’m a visual learner. This is an interesting dynamic for me, as I am also an avid writer that can also be found reading a good book. Words are beautiful, powerful and can convey emotions when our spoken words cannot do [..] read more
The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around your [..] read more
Marketing is a key part of any business and is extremely important for promotion, which in turn increases profit. With today’s technology, the number of ways in which you can market a business has increased. The internet [..] read more
