Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..]
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One question that comes to the mind of every entrepreneur is; does search engine optimization matter for your business? Should you invest in SEO? Well, if such questions are coming into your mind, then you are walking in the [..]
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After major algorithmic updates by Google and Facebook over the years, content marketing has tremendously changed. You can no longer get away with creating salesy content. In fact, you will find it difficult even soft [..]
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Networking. To some, the thought evokes excitement — fancy dinners, cocktail parties, lively conventions, and the chance to meet all the right people. To others, it’s practically a nightmare — crowded rooms, constant [..]
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The game of business is one we all want to master. None of us start a business so we can fail, go bankrupt, or barely survive from month to month.
But the cold truth is this.
It’s a cruel world for entrepreneurs. Most [..]
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So you’ve got a great business idea. You are doing something that people want. You have a great talent that you want to share with the world. You’re sure people are going to love it. You may not quite know how to best [..]
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As an entrepreneur running a small or medium-sized business, chances are that you’re focusing on all the wrong things when it comes to marketing. And it could be causing you to waste a lot of time and money. How can [..]
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So, you’ve launched a business that has a great product or service which brings a new solution to a real consumer need. That’s great, but there’s a further ingredient needed to create the recipe for [..]
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