With social media and other new ways of advertising, we are constantly bombarded with meaningless messages every day. Scrolling through social media platforms, most people hardly notice advertisements anymore, as many people have been trained to tune them out.
As a business owner, this means your business’ social media posts might get lost in the feed along with hundreds of others like it. However, there is one way to make your message stand out that has had great success in the past, especially recently—emotional marketing.
What is Emotional Marketing?
Have you ever watched a commercial or read a social media post that really made you feel something? That is emotional marketing. Emotional marketing is more than just a quick sales pitch. Instead, it is a way of connecting with your audience by telling them a story and relating to them on an emotional level. Tapping into a person’s emotions is the easiest way to get their attention and keep it.
Doing so authentically is the key to winning them over and turning readers into lifelong customers. Here are some ways your brand can leverage emotional marketing to make your social media posts and other marketing stand out among the rest.
By Showing Love
The easiest way to someone’s heart is, of course, through love. This technique can be leveraged by finding a way to showcase your product or service in a way that will tug at someone’s heart strings. The feeling of love can be used outside of the traditional way of looking at it. In other words, this technique doesn’t just apply to brands selling jewelry and flowers—almost any brand can use emotional marketing to appeal to their audience.
Does your brand aim to improve life in some way? Demonstrate that your company can improve the life of the customer or their loved ones. People want to feel love and warmth, so consider this marketing technique for your next advertisement.
By Being Local
Most people love their community, and love giving back to it. Is your brand local or does it have special ties to small communities? You could possibly leverage that audience and demonstrate how your brand benefits the community. People will often go out of their way to purchase from local brands in the community rather than big brands and corporations. If your business is local or can demonstrate a local feel that can be a great way to use emotional marketing to attract new customers.
Even if your business is not necessarily local, you might still be able to use this. Maybe your business gives back to a particular community in some way. If you can show that you can still use this form of emotional marketing. Your customers will see that your business cares about small communities and will be more willing to listen to your message.
By Being Aspirational
Every person wants to achieve their goals and feel motivated. Your brand can tap into this desire and win new customers. Reaching your audience through their goals and aspirations is a great way to get to them on a personal level. Think through your business and brand and find all the ways that it helps people.
What kind of goals could your product or service help people achieve? Once you can determine that, find ways to illustrate that principle in your marketing. Find ways to target that specific audience and motivate them. People feel good when they reach a goal or a milestone in their life. If your brand can demonstrate that you can help them do that they will be willing to listen.
By Being Inspirational
Above all, emotional marketing should be inspirational. People want to feel something. They want to know that they could make a difference in the world. Could your business be that change or difference in the world? Or maybe you could help your customer to make the change they would like to see.
The goal in inspirational marketing is to have your customer walk away feeling changed and passionate. You want your customers to leave thinking differently than they did before they saw your message. In turn, your brand will leave an imprint on them that they are not likely to forget.
With today’s technology, marketing and advertising messages are everywhere we look. With this constant bombardment of messages, many people have become numb to it and do not spend the time to read each one that comes their way. Emotional marketing is a great way for your business to stand out from the millions of other social media posts out there every day.
Connecting to your audience on an emotional level is the best way to get them to stop and think about your brand. Doing so in an authentic way can bring your business lifelong customers. This is because in reality people don’t buy the product or service, they buy the brand. Your customers want to buy from a company they know and can trust.
They want to know your brand and feel vulnerable when seeing your messages. They want to feel love, give back to the community, reach their aspirations, and feel inspired. Help your customers get to know you and what you stand for with emotional marketing.