We all know that social media is no longer just an afterthought or a supplemental marketing channel for our businesses. Today more than ever, social media has become a significant player in our client communications. [..]
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As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson.
It also means that you always need to have your [..]
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“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..]
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Instagram founders Kevin Systrom and Mike Krieger’s decision to leave the app has caused both advertising executives and loyal fans alike to worry. Will Instagram turn into another clone of their parent company, [..]
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“Digital marketing.” Say it; how do you feel? Anxious? Confused? Unclear? Sounds about right. In the ever-changing tech and digital landscape, it can be overwhelming to try and understand what, exactly, [..]
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After major algorithmic updates by Google and Facebook over the years, content marketing has tremendously changed. You can no longer get away with creating salesy content. In fact, you will find it difficult even soft [..]
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Facebook announced yesterday that it has banned myPersonality for improper data controls and failing to agree to Facebook’s request to audit. It is only the second app to be banned since the company’s inspection of [..]
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