“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..]
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Instagram founders Kevin Systrom and Mike Krieger’s decision to leave the app has caused both advertising executives and loyal fans alike to worry. Will Instagram turn into another clone of their parent company, [..]
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“Digital marketing.” Say it; how do you feel? Anxious? Confused? Unclear? Sounds about right. In the ever-changing tech and digital landscape, it can be overwhelming to try and understand what, exactly, [..]
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After major algorithmic updates by Google and Facebook over the years, content marketing has tremendously changed. You can no longer get away with creating salesy content. In fact, you will find it difficult even soft [..]
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Facebook announced yesterday that it has banned myPersonality for improper data controls and failing to agree to Facebook’s request to audit. It is only the second app to be banned since the company’s inspection of [..]
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Graphic design has everything to do with how the world perceives your business from customers and clients to investors and other businesses. Design plays a large part in determining your brand identity, but it is by no means [..]
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Instagram officially launched IGTV, a new service for long-form videos that is expected to rival YouTube, at an event in San Francisco Wednesday morning. The hour-long videos can be viewed directly within the Instagram app [..]
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