A successful business knows and interacts with its customer base. That may mean you have lots of face to face time with customers in a brick-and-mortar store front, but in our age of digital relationships, it also means you need to be interacting with your customers online. This happens by building a strong brand, having a stellar website, and through your presence on social media. Your business should enjoy social media, embrace it, and view it as a valuable (and free!!) marketing tool.
Now, before you get too giddy, let’s keep a few things in mind. First of all—your businesses purpose is to serve clients and customers. Anything you post on social media should give some kind of value to your client. No one likes to have their feed clogged up with posts that are not useful to them or spam constantly soliciting. Also, social media for your business should not be feeding your own vanity. If your motivation for posting is to get a billion likes and feel good about yourself…you should reconsider. Get your self esteem boosted somewhere else. Your business is here to serve a client base.
Second—in order for social media to work to your advantage, you need to post regularly. An untouched profile will do very little to attract new clients and engage current customers. The number of followers you accumulate means very little if you are not providing quality content that positively affects your customers. If you neglect your social media accounts customers will miss out on the cool things you are doing. Sure, you’ll have an extra follower or two, but in the end they’ll forget you exist.
Now that we’ve got those things cleared up, let’s talk about how you can consistently post and provide quality content to your followers. I’ve compiled this list of 45 customer-focused social media ideas for you.
45 Customer Focused Social Media Post Ideas
- Create follower-only perks. Offer a discount or other incentive to those on your social media accounts.
- Post a link to your blog posts.
- Link to a popular past blog post.
- Let your customers see something behind the scenes. Post photos of you and your staff doing things that happen behind the curtain.
- Link to complimentary products or companies that can benefit your customers. For instance if you sell coffee, you may promote a super cool French press you’ve discovered.
- Post a fun fact your customers will find interesting. For example, if you are a photographer you may post that 38% of professional photos capture a blink. (I just made that up.)
- Ask a question that will help improve your product. This encourages post engagement and let’s your customers know you value their opinion.
- Take a poll. Let customers chime in on a company decision (like choosing what flavor K-Cup to offer in your lobby or voting on a new logo).
- Post your company events.
- Post about an event your customers will enjoy. For example if you sell bikes you may promote a local road bike race.
- Post testimonials and photos of happy customers (with their permission, of course.)
- Show off quality images of your inventory.
- Post quality photos of new arrivals.
- Make a short list of staff picks (or your picks) of your favorite offerings.
- Use photos and graphics to remind customers of specials and sales. (I like Canva and PicMonkey for this.)
- Link to a guest post.
- Tell customers something they may not know about your product.
- Quote an expert in your field.
- Make a recommendation. Your customers look to you as an expert and trustworthy source. If you sell cars, recommend a tire place. If you sell fitness attire, recommend a gym. If you are a photographer, recommend a kids boutique or tux rental joint.
- Link to (preferably free) resources your customers will enjoy or have use for.
- Share a tutorial.
- Host a live webinar.
- Host a flash sale. Create a short lived sale and market it only on your social media platforms.
- Document your work day. Post a series of selfies documenting what your typical day involves.
- Post about life outside of work. Relate to your customers by showing them what you and your staff do after hours.
- Countdown to something exciting. Whether its an event or a sale or the launch of a new product, post daily with a countdown to create excitement.
- Let your customers know about your community engagement. Link to nonprofits you partner with or support. Show photos of your staff volunteering in the community. Post a group selfie of a board you sit on.
- Host a give away. Ask your followers to write a comment, post a photo of themselves using your product, or use a hash tag to enter, then give them something they’ll value.
- Give something away. Create a free workbook for download, a printable graphic, a coupon, shopping list or anything else that might help your customers.
- Share industry-related topics, new stories and new products.
- Post holiday greetings and gift recommendations.
- Create mood boards or product boards on Pinterest.
- Post a flash back—post an old photo of when your business first started or a photo of you when you first became interested in your industry.
- Post tips your customers will find useful.
- Update followers of company happenings. Let your followers know when you are making changes, moving, or bringing on a new employee.
- Give followers an exclusive sneak peek. Let your followers know they are special by giving them exclusive previews of new products, services, or events before they officially launch.
- Offer followers access to early release. Give your followers insider information that will allow them access to a product before it’s available to the masses.
- Link to a helpful forum.
- Answer a question your are asked frequently.
- Ask followers for their input or questions.
- Post a photo that inspires you or captures the essence of your brand.
- Feature a product or service.
- Introduce your followers to businesses you partner with and products you use.
- Post a photo of you or your staff using your product.
- Remind followers why you are the best choice for them.