“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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The holidays are nearly upon us, so it is time to start figuring out who is on your gift-giving list. Friends and family members make the list, but what about clients? If you are wondering if you should be giving clients [..]
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If you have an online business or do some of your promoting for your brick-and-mortar store online, you’ll want to know the best way to advertise this holiday shopping season. What social media platforms are going to be [..]
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If you’re going to launch a new product, then you need a good marketing strategy. It’s that simple.
I’ve met plenty of entrepreneurs who think all they need to do is build a good product and customers will magically [..]
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CNBC has reported that Amazon seller Cheapskates Liquidators received an email from an Amazon employee that’s responding on Jeff Bezos’ behalf. Paul, who was the Amazon employee responding to the email had stated [..]
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Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..]
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The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..]
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Even if you’re unfamiliar with the term, you’re likely acquainted with the Internet of Things (IoT) on a personal level. To put it simply, the Internet of Things is connecting any device to the internet and then [..]
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