As technology advances, so too do company practices where automation is the evident next step in the evolution of the world of work. This prospect may make the current labor force insecure about their place in the future [..]
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Not much is worse than having to work without being motivated. Many managers and leaders put in large amounts of effort in order to motivate their staff. But once you’ve got them motivated, how do you keep that fire [..]
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As an entrepreneur, the thought of all the different ways to market your business will feel overwhelming. Undoubtedly, you’ve been told that marketing via the internet is the best way to go. However, that [..]
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Every entrepreneur wants their business to be profitable. But the key to success for every profitable business is productive employees.
The U.S. Bureau of Labor Statistics reported there was a 2.4% decrease in [..]
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Doesn’t it suck when you see everyone online talking about how great content marketing is, yet you can’t seem to make it work? A professional beauty blogger and YouTuber recently reached out to me on [..]
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In today’s world, marketing would cease to exist without its digital element. Instead of simply reaching your target audience, you can now target every individual. Digital marketing is personal, specific, and [..]
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Do you have a great idea? No matter how amazing it is, it isn’t enough for you to believe in it. As an entrepreneur, you can plan for success by understanding the target market for your product.
What is the [..]
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Growth is the aim of any business, and sometimes that means opening your doors to international customers. There are many different ways to expand worldwide, and they all call for different skills and knowledge. To give you [..]
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So you’ve decided to start your own coffee shop. One of the first and most important things you’ll need to do as an aspiring business owner is to identify your target market.
Simply put, your target market is [..]
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No matter what kind of business you’re running, having targeted marketing campaigns couldn’t be more important when it comes to boosting awareness of your brand and promoting the products and services that you [..]
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