8 Companies That Failed to Expand Internationally
For many businesses, becoming a household name is a dream come true. What should be next? Expanding to reach customers internationally would seem like a logical next step. However, for some popular American companies, [..]
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Marketing Strategies to Mitigate the Impact of Rising MCF Fees
In recent years, businesses operating in the e-commerce sector have witnessed a significant rise in fees associated with Multi-Channel Fulfillment (MCF) services. As these costs continue to escalate, it becomes imperative [..]
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Who is the Target Market for a Food Truck?
Thinking about starting a food truck business? One of the most important steps in writing a food truck business plan is to know your target customer. Regardless of the type of food you will serve, your food truck business is [..]
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6 Disadvantages of Mobile Marketing
In today’s world, mobile usage and apps have seamlessly integrated into every aspect of our daily lives. Often the first thing we reach for in the morning and the last thing we place down at night, mobile devices hold [..]
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10 Mobile Marketing Tools that Will Elevate Your Marketing Efforts
With the ubiquity of smartphones and mobile devices, mobile marketing has become an essential component of successful marketing strategies. Brands must embrace mobile marketing to engage consumers, drive [..]
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7 Signs of Low Employee Engagement
One of the biggest challenges that plague most businesses today is keeping employees engaged. The success of a business can often be correlated to how engaged employees are. Employees that are excited about the work they do [..]
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Outcome Goals Vs. Process Goals: The Importance of Using Both
Goal setting is an important skill to develop in order to achieve success, both inside and outside of the business world. The first step to effective goal setting is understanding and identifying different types of business [..]
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4 Main Target Markets for a Candle Business
Are you looking into setting up your own candle business? According to research, the estimated growth of the candle industry is set at a CAGR of 2.8% between now and 2028. There are several driving factors for the [..]
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Jay Modi Recommends 6 Sales Techniques to Practice
It’s no secret that most businesses rely on their team’s effective sales techniques to succeed. Whether your team is interacting with clients in person, over the phone, or virtually, it’s essential to have [..]
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Food & Restaurant Subscription Business Models and How They Work
In the not-so-distant past, there were two main options for having a meal: cooking at home or purchasing from a restaurant. Today, the lines have been blurred by the Restaurant Food Subscription Model. This, along with meal [..]
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