What to Do When You’ve Been Targeting the Wrong Audience
No matter how brilliant your business idea may seem, it’s nothing in the hands of the wrong audience. There are many reasons why it is important to understand your target market. For example, misjudging your [..]
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7 Things to Know Before Starting a Clothing Line
Today, there are more options than ever to start your own clothing line. Whether it’s in-person at a local street fair or online, the opportunities for you to showcase your designs are immense.
However, simply having [..]
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Who is the Target Market for an Ice Cream Business?
It’s a hot summer day, and you’re craving a sweet. What do you grab? Ice cream of course! Kids and adults alike love this sweet treat. In the tantalizing world of sweet treats, ice cream stands as a universal [..]
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Mobile Marketing vs Desktop Marketing: Comparing and Using Both Strategies
When it comes to marketing strategies, businesses have several options to consider. In today’s world of digitally-driven business, two primary marketing strategies are desktop and mobile marketing. While mobile usage [..]
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The Food Truck Business Model Explained
The street food business has evolved beyond hot dog carts and ice cream vans; it has exploded into a vibrant industry with food trucks leading the way. The food truck industry is now worth over $1.2 billion annually. As [..]
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The Main Target Markets for a Gardening Business
Do you have a green thumb? If you’d like to make some money while planning a vegetable garden or mowing the lawn, a gardening business might be a good fit for you. Or perhaps you’ve already started a gardening [..]
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8 Companies That Failed to Expand Internationally
For many businesses, becoming a household name is a dream come true. What should be next? Expanding to reach customers internationally would seem like a logical next step. However, for some popular American companies, [..]
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Marketing Strategies to Mitigate the Impact of Rising MCF Fees
In recent years, businesses operating in the e-commerce sector have witnessed a significant rise in fees associated with Multi-Channel Fulfillment (MCF) services. As these costs continue to escalate, it becomes imperative [..]
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Who is the Target Market for a Food Truck?
Thinking about starting a food truck business? One of the most important steps in writing a food truck business plan is to know your target customer. Regardless of the type of food you will serve, your food truck business is [..]
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6 Disadvantages of Mobile Marketing
In today’s world, mobile usage and apps have seamlessly integrated into every aspect of our daily lives. Often the first thing we reach for in the morning and the last thing we place down at night, mobile devices hold [..]
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