In most cases, people go into business to make money from an opportunity they’ve identified. Making a profit however requires a plan and having a business model is just that, how you plan to increase its yield year [..]
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With the rise of email marketing and social media in today’s digital age, it’s easy to overlook the power of direct mail marketing. However, this traditional marketing strategy still remains a [..]
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The way businesses market their products and services to customers has changed immensely throughout recent years. Instead of radio, tv, and print ads, more and more businesses are turning to influencer marketing [..]
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For new and existing businesses, it’s important to determine the business model your company operates within, as this defines how it brings in revenue. There are several business models available, and companies can [..]
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The global Spa market in 2021 was valued at $95 Billion and is projected to reach $185.5 Billion by the year 2030. The burgeoning wellness industry, coupled with the increasing consumer demand for self-care [..]
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By now, you understand the importance of digital marketing when it comes to growing a business. Now, more specifically, we’re seeing the importance of mobile marketing.
We’ve been seeing mobile [..]
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In the world of business, it’s no secret that minimizing wasteful expenses can forge a surefire path to success. Although many business models tackle this dilemma in different ways, one of the most efficient [..]
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Mobile marketing in contrast to traditional marketing, is a form of digital marketing that specifically focuses on mobile users. Those who are on the go usually access the internet via their smartphones or tablets. Another [..]
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Operating a catering business is an exciting venture. As a caterer, you get to participate in meaningful social, business, and cultural events. However, it isn’t all fun and games. Running a catering business requires [..]
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Do you have an idea for a new product or service? Are you launching a small business that you hope will stand out among the competition? In order to succeed, you must know your target market. Not knowing your target market [..]
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