The Self-Service Business Model Explained

Business Models

Courtney Kovacs

1 year ago

1 Comment

We have seen the self-service model grow exponentially over the years. ATMs were one of the first examples of this model in action. As consumers embrace convenience, and with technology integrated into daily life, [..] read more

The Agency Business Model Explained

Business Models

Courtney Kovacs

1 year ago

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Agencies have been around since around the 1700s, and have had their fair share of change over the years. In this article, we will look at the agency business model today, the types of agencies, and the different advantages [..] read more

Understanding the Fast Fashion Business Model

Business Models

Courtney Kovacs

1 year ago

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  Forever 21, Zara, and H&M are all household fast fashion brands at this point. Fast fashion revolutionized the fashion industry in the 1990s, bringing affordable trends to consumers quickly.  As technology [..] read more

Understanding the Low Touch Business Model

Business Models

Courtney Kovacs

1 year ago

3 Comments

Technology continues to influence the business world and help companies innovate their processes. Since Covid-19, and even before then, consumers have increasingly appreciated being able to enjoy products and services by [..] read more

Economic Objectives: What They Are, Types and Why They’re Important

Finance

Courtney Kovacs

1 year ago

1 Comment

Any business needs to have a clear plan on how they are measuring and achieving success. Business objectives provide companies with specific actions to pursue and reach their company goals. One of the main types of business [..] read more

Micromarketing vs Macromarketing: Understanding the Difference Between the Two Strategies

Find Your Way

Courtney Kovacs

1 year ago

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While there are many marketing approaches out there, two common strategies that are often compared to each other are macromarketing and micromarketing. Although they have significant differences, these strategies work [..] read more

Micro Marketing vs Niche Marketing: Understanding the Difference Between the Two Strategies

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Courtney Kovacs

1 year ago

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  Marketing has continued to evolve as technology and customer preferences have changed. Marketers have seen the effectiveness of narrowing down a mass target audience. Two marketing strategies that have come from this [..] read more

Micromarketing: Definitions, Examples, Advantages, and Disadvantages

Find Your Way

Courtney Kovacs

1 year ago

2 Comments

Effective marketing has always been a powerful tool that determines the success of a business. As industries are becoming more competitive, businesses are constantly seeking innovative ways to stand out from the crowd and [..] read more

Advantages and Disadvantages of the Business-to-Business (B2B) Model

Business Models

Courtney Kovacs

2 years ago

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  The Business-to-Business (B2B) model is one of the most prominent business models, alongside the B2C model. You’ve probably heard about it but may not fully understand how it works and why some leaders choose [..] read more

Business-to-Business Model (B2B): What It Is and How It Works

Business Models

Courtney Kovacs

2 years ago

1 Comment

The business-to-business, often abbreviated to B2B, model is a fundamental business model to the economy as it facilitates the exchange of goods and services across industries. Businesses depend on other businesses in order [..] read more