Mary Francois Robinson, Author at StartUp Mindset

How to Incorporate Nostalgia Marketing into Your Business

Find Your Way

2 weeks ago

Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..] read more

5 Different Types of Business Ownership You Should Understand Before Starting a Business

Entrepreneurial Lifestyle

Mary Francois Robinson

1 month ago

4 Comments

As an entrepreneur, the nature of your company determines the type of business ownership that you will register. In this article, we’ll look at five types of business ownership so that you can make an informed decision [..] read more

When Is It Time to Change Your Business Model?

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Mary Francois Robinson

2 months ago

2 Comments

Why should you have a business model, and which one should you use? A business model is the design and framework of your enterprise. It factors your target customer or customer base, revenue streams, financing, and whether [..] read more

What is the Peer-To-Peer Business Model and Does it Work?

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Mary Francois Robinson

3 months ago

2 Comments

Along with technological advances, businesses have evolved accordingly in an increasingly global marketplace. As an entrepreneur, you’ll have to eventually consider these developments and what opportunities they present to [..] read more

5 Different Ways of Handling Conflict Within Your Organization

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Mary Francois Robinson

4 months ago

1 Comment

Your entrepreneurial skills have led you to successfully establish a business where your ability to see opportunity has already started to reap benefits. Your product and service are in demand, and you have the team to [..] read more

How to Address the Communication Gaps in your Organization

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Mary Francois Robinson

4 months ago

2 Comments

Communication is one of the building blocks to the success of your business, regardless of its size. Taking communication for granted can lead to dysfunctional operations and affect the bottom line. Organizational [..] read more

Maintaining your Business’s Competitive Edge

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Mary Francois Robinson

5 months ago

1 Comment

Establishing a company comes with a wide range of challenges. One challenge, competition, or the pressure to stand out in a crowded market can either make or break your business. [..] read more

Generating Multiple Streams of Income from you Business

Finance

Mary Francois Robinson

5 months ago

2 Comments

An essential skill needed to be in business today is the ability to see an opportunity for growth. While there is value in specializing in one signature product, it’s necessary to keep an open mind about when and how to [..] read more