Mary Francois Robinson, Author at StartUp Mindset

5 Types of Consulting Business Models

5 months ago

In most cases, people go into business to make money from an opportunity they’ve identified. Making a profit however requires a plan and having a business model is just that, how you plan to increase its yield year [..] read more

The SaaS Company Business Model Explained

Business Models

Mary Francois Robinson

7 months ago

4 Comments

As technology advances, so too do company practices where automation is the evident next step in the evolution of the world of work. This prospect may make the current labor force insecure about their place in the future [..] read more

What is the Retail Business Model and How Does it Work?

Business Models

Mary Francois Robinson

9 months ago

4 Comments

Entrepreneurs launch their businesses as a result of a need they’ve recognized in the market. They often establish their operations, build a customer base, and make a profit before they think about the type of [..] read more

7 Reasons Why Good Employees Quit

Find Your Way

Mary Francois Robinson

10 months ago

11 Comments

Your aspirations of building a successful business are slowly coming to fruition. You’ve established that there is a need for your product or service through thorough market research. Your company has finally been [..] read more

The Direct-to-Consumer Business Model Explained

Business Models

Mary Francois Robinson

11 months ago

5 Comments

In previous articles, we’ve looked at why businesses must work within specific models depending on what they offer the market. Identifying exactly how your company makes money gives you the edge where, as an [..] read more

Understanding the Direct Sales Business Model

Business Models

Mary Francois Robinson

12 months ago

1 Comment

Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this [..] read more

Understanding the 4 Cs of Marketing and How to Incorporate Them into Your Business Practices

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Mary Francois Robinson

1 year ago

3 Comments

As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next [..] read more

How to Incorporate Nostalgia Marketing into Your Business

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Mary Francois Robinson

1 year ago

2 Comments

Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen [..] read more