Mary Francois Robinson, Author at StartUp Mindset

The SaaS Company Business Model Explained

3 weeks ago

As technology advances, so too do company practices where automation is the evident next step in the evolution of the world of work. This prospect may make the current labor force insecure about their place in the future [..] read more

What is the Retail Business Model and How Does it Work?

Business Models

Mary Francois Robinson

3 months ago

3 Comments

Entrepreneurs launch their businesses as a result of a need they’ve recognized in the market. They often establish their operations, build a customer base, and make a profit before they think about the type of business [..] read more

7 Reasons Why Good Employees Quit

Find Your Way

Mary Francois Robinson

4 months ago

15 Comments

Your aspirations of building a successful business are slowly coming to fruition. You’ve established that there is a need for your product or service through thorough market research. Your company has finally been [..] read more

The Direct-to-Consumer Business Model Explained

Business Models

Mary Francois Robinson

4 months ago

4 Comments

In previous articles, we’ve looked at why businesses must work within specific models depending on what they offer the market. Identifying exactly how your company makes money gives you the edge where, as an entrepreneur, [..] read more

Understanding the Direct Sales Business Model

Business Models

Mary Francois Robinson

6 months ago

2 Comments

Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this doesn’t [..] read more

Understanding the 4 Cs of Marketing and How to Incorporate Them into Your Business Practices

Find Your Way

Mary Francois Robinson

8 months ago

3 Comments

As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next responsibility is [..] read more

How to Incorporate Nostalgia Marketing into Your Business

Find Your Way

Mary Francois Robinson

9 months ago

2 Comments

Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..] read more

5 Different Types of Business Ownership You Should Understand Before Starting a Business

Entrepreneurial Lifestyle

Mary Francois Robinson

10 months ago

5 Comments

As an entrepreneur, the nature of your company determines the type of business ownership that you will register. In this article, we’ll look at five types of business ownership so that you can make an informed decision [..] read more