Mary Francois Robinson, Author at StartUp Mindset

The Direct-to-Consumer Business Model Explained

2 weeks ago

In previous articles, we’ve looked at why businesses must work within specific models depending on what they offer the market. Identifying exactly how your company makes money gives you the edge where, as an entrepreneur, [..] read more

Understanding the Direct Sales Business Model

Business Models

Mary Francois Robinson

2 months ago

1 Comment

Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this doesn’t [..] read more

Understanding the 4 Cs of Marketing and How to Incorporate Them into Your Business Practices

Find Your Way

Mary Francois Robinson

4 months ago

3 Comments

As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next responsibility is [..] read more

How to Incorporate Nostalgia Marketing into Your Business

Find Your Way

Mary Francois Robinson

5 months ago

2 Comments

Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..] read more

5 Different Types of Business Ownership You Should Understand Before Starting a Business

Entrepreneurial Lifestyle

Mary Francois Robinson

6 months ago

5 Comments

As an entrepreneur, the nature of your company determines the type of business ownership that you will register. In this article, we’ll look at five types of business ownership so that you can make an informed decision [..] read more

When Is It Time to Change Your Business Model?

Business Models

Mary Francois Robinson

6 months ago

2 Comments

Why should you have a business model, and which one should you use? A business model is the design and framework of your enterprise. It factors your target customer or customer base, revenue streams, financing, and whether [..] read more

What is the Peer-To-Peer Business Model and Does it Work?

Business Models

Mary Francois Robinson

8 months ago

4 Comments

Along with technological advances, businesses have evolved accordingly in an increasingly global marketplace. This has made the rise in internet based businesses that operate in the real world possible. As an entrepreneur, [..] read more

5 Different Ways of Handling Conflict Within Your Organization

Find Your Way

Mary Francois Robinson

9 months ago

1 Comment

Your entrepreneurial skills have led you to successfully establish a business where your ability to see opportunity has already started to reap benefits. Your product and service are in demand, and you have the team to [..] read more