The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around [..]
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Influencer marketing is getting a lot of buzz in the marketing world. The technique involves forming a partnership with people who have a strong influence on a brand’s industry or target audience. Many swear by this [..]
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Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
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Shopify makes an affordable and easy to use Ecommerce platform that makes it suitable for Direct to Consumer (DTC) brands. Its out-of-the-box functionality allows you to quickly start and grow your business.
To get even more [..]
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“Why should we partner with your business?” Skepticism. Being in the business world, you probably feel as if you are met with many questions, especially ones that seem to doubt your abilities. In actuality, it seems that [..]
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Every business has certain parameters it needs to meet in order to begin. One of the most critical would be what problem does my product or service solve? The next would be, who wants this problem solved? The last [..]
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How often have you heard (or maybe said), “Facebook ads don’t work” in the last year? I get it. You feel that your product is worth its weight in gold and you’ve done everything the gurus have told [..]
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