Did you know that video marketing is an extremely effective way to grow your small business? According to a study by Wyzowl, 81% of marketers say video has helped them directly increase sales, and 87% have said that video marketing has helped them increase traffic. Another study by Animoto found that video marketing can help you achieve a better return on investment (ROI) than any other type of content. In this article, we will discuss several different ways that you can use video marketing to grow your small business!
Optimize for SEO
Just like with any other type of content, it is important to optimize your videos for SEO. This means including relevant keywords in your title and description, as well as tagging your videos with appropriate keywords. This will help potential customers find your videos more easily when they are searching for information related to your business. The higher you rank on search engines, the more likely people are to find and watch your videos!
Create how-to videos
One great way to use video marketing to grow your small business is to create how-to videos. These types of videos are extremely popular on sites like YouTube, and they can help you attract a new audience to your channel. In addition, how-to videos are a great way to show off your expertise and build trust with potential customers.
Share customer testimonials
Another great way to use video marketing to grow your small business is to share customer testimonials. These types of videos can help you build trust with potential customers and show them that other people have had positive experiences with your business. If you don’t have any customer testimonials, you could also create a video case study featuring one of your best customers.
Create product videos
If you sell products, then creating product videos is a great way to use video marketing to grow your small business. These types of videos can help potential customers learn more about your products and see them in action. In addition, product videos are a great way to show off your brand and build trust with potential customers.
Use closed captions
According to The American Press Institute, 85% of Facebook videos are watched without sound. This means that it is important to use closed captions in your videos so that potential customers can still understand them even if they are watching without sound. Closed captions also make your videos more accessible to a wider audience.
Offer discounts and coupons
Another great way to use video marketing to grow your small business is to offer discounts and coupons. These types of videos can help you attract new customers and encourage them to purchase your products or services. In addition, offering discounts and coupons can help you build loyalty with your existing customers.
Create educational videos
If you want to attract a new audience to your small business, then creating educational videos is a great way to do it. These types of videos can help potential customers learn more about your industry and the products or services that you offer. In addition, educational videos are a great way to build trust with potential customers.
Make sure your videos are entertaining!
Even though all of the videos we’ve discussed so far have been useful, it’s also essential to create entertaining videos. It may go without saying, but these types of videos can help you attract new viewers to your channel and keep them engaged with your content. In addition, entertaining videos are a great way to build brand awareness and show potential customers that your business is fun and exciting.
Promote your videos on social media
This part is vital. Once you’ve created your videos, it’s important to promote them on social media. This will help you reach a larger audience and increase the chances that potential customers will see your videos. In addition, promoting your videos on social media is a great way to build relationships with potential customers and create a community around your small business. At the bare minimum, you’ll want to use Facebook, Instagram, YouTube, and TikTok. Don’t forget that YouTube is technically the 2nd-most popular search engine on the planet! Don’t leave this one out! It’s also a great place to respond to customer comments. It gives them a personal touch and shows them that you truly care.
Use royalty-free music in your videos.
Adding music and sound effects to your videos can help them stand out from the crowd. However, it’s important to make sure that you use royalty-free music and SFX so that you don’t get into any legal trouble. There are a lot of great sites that offer royalty-free music licensing and SFX, so be sure to do your research. We’ve found that royalty-free music sites like Soundstripe, Epidemic Sound, and Premium Beat are fantastic resources. Legitimate, well-known stock music sites like these offer tens of thousands of music tracks that can help take your video production value up a notch without breaking the bank. Trust us; it’s worth investigating what kinds of licenses they offer and familiarizing yourself with their terms before using any of their amazing music tracks in your videos! The best royalty-free music site is one that allows unlimited music downloads without having to worry about copyright infringement.
Don’t forget the SFX (sound effects).
SFX can help your videos sound more polished and professional. In addition, SFX can help you attract new viewers and keep them engaged with your content. Just like with music, it’s important to make sure that you use royalty-free SFX so that you don’t get into any legal trouble. The best way to use SFX is to add them sparingly and only when they enhance the video. Overusing SFX can make your videos sound cheesy and unprofessional.
The Bottom Line
There’s a lot to digest here, but the crucial thing to remember is that there’s no one way to tackle your social media video marketing. There needs to be a strategy in place, but the best way to figure out what works best for you is to experiment and see what gets the best results. You’ll likely need to combine the efforts of many different strategies to see what system works for you. Also, don’t forget that social media should be fun! If you’re not having fun with it, odds are your audience won’t either. And remember, you’re selling yourself as well as your product or service.