How to Advertise During a Recession
Businesses have an abundance of options when it comes to advertising and marketing. Businesses can go with traditional advertising such as radio or television, offline marketing, or endless amounts of online advertising [..]
read more
5 Reasons Why Marketing Offline is Still Important
Thanks to the advancement of modern technology, many business owners and entrepreneurs can use the internet as a marketing platform – but in today’s competitive economy, is that enough on its own? While digital [..]
read more
5 Ways to Attract Clients for Your Facebook Ad Agency
Just like running any other business, operating a Facebook ad agency requires lots of marketing in order to take off and eventually succeed. A Facebook ad agency is a type of social media management business that focuses [..]
read more
20 Easy Offline Marketing Ideas to Any Business Can Use
Offline marketing is a form of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards to promote a product or service. There are many [..]
read more
Understanding the Direct Sales Business Model
Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this [..]
read more
5 Ways to Increase Sales During a Recession
Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other [..]
read more
How to Find a Niche for Your Online Business
Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have increased the demand for online products and services. If [..]
read more
Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
read more
Advantages and Disadvantages of the Brick-and-Mortar Business Model
With the popularity of online shopping, many people have questioned whether brick-and-mortar businesses can still compete with online models. Starting a traditional business that involves a physical location, to many, seems [..]
read more
5 Internet-based Business Models and How they Work
Online businesses have permanently transformed the way companies engage in commerce. Compared to Brick-and-mortar stores, Internet-based businesses have reduced start-up costs. Despite this, most people pass up this [..]
read more