According to The Wallstreet Journal, Unilever is planning to acquire Alba Jessica’s Honest Company, which specializes in household goods. The proposed deal is likely to cost Unilever a whopping $1 billion, which is [..]
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Shopify has added Apple Pay to its payment options. The multichannel, cloud-based platform that is designed for medium-sized and small businesses is one of the first companies that have publicly stated that it is now [..]
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You can expand your business at a very fast pace in many different ways. Franchising is one of those ways. It has become a popular method that has been embraced worldwide. What happens is that you use another person’s [..]
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It is a fact that the Health and Fitness Industry is one of the biggest makers of income. From pills to lotions, to moisturizers, to fitness equipment, the list goes on. It appears that wherever you look, there is [..]
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A marketing plan is a blueprint that maps out the advertising efforts that a company will perform during the year. This plan indicates the business processes that are going to be performed so as to achieve set marketing [..]
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With online sales competition increasing, businesses are going to learn how to become smarter when selling to customers. A number of online and offline marketing strategies may work to help get exposure to a brand’s [..]
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Pricing is one of the things that determine the success of your business. If you want to be clear about what you want to achieve, then it is high time you came up with a good pricing strategy. The main reason why you are [..]
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Why is it that Netflix can announce a slight price increase and the majority of people shrug it away but if the price of a loaf of bread goes up, the masses are ready to riot in the streets? It may have to do with value [..]
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