You’ve wanted to get into business for yourself for a long time now, and have the ideas and experience and a ready market to make it work. The problem is, all that won’t pay the rent on your storefront or office space or [..] read more
Websites are a presentation of ourselves to the outside world. If you have a bad website, in a way, you make a bad impression on those who don’t know you or your company personally. A website can be a simple overview of [..] read more
The world of marketing is ever-evolving — as society and technology march forward, so too does the way we advertise. This progression is extremely important. Not only does it allow brands to connect with consumers on a [..] read more
(sponsored) Do you feel that the marketing videos you’re publishing on your website or social media pages aren’t as engaging as they should be? While there are many ways to increase the engagement levels of your videos, [..] read more
If you have started a business by yourself, you know firsthand that it means a lot of long nights and cancelled plans. There aren’t enough hours in the day to get everything done. It can also get lonely. Most of your time [..] read more
If you’re relatively new at owning an online business, and it begins to slow down during summer, don’t worry. There is plenty you can do to make your business better. Consider summer as breathing time to get things done. [..] read more
I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..] read more
It’s 2017, and the time of “Dear Sir or Madam” and other eloquent phrases you can comprehend only from the third reading has passed. Phew – now all the people who have at least some connection to marketing and [..] read more
Following a battle over patents between Apple and Nokia that worsened last December before it was resolved in May, Nokia has received an upfront cash payment of $2 billion from Apple . The details of the settlement were [..] read more
Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..] read more
