The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around [..]
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With a lot of accidents, disasters and natural calamities affecting people from time to time, insurance companies are hit hard. They are under a lot of stress as they hardly make profits anymore! One key to return back to [..]
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Influencer marketing is getting a lot of buzz in the marketing world. The technique involves forming a partnership with people who have a strong influence on a brand’s industry or target audience. Many swear by this [..]
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The number of people working remotely (in the US) increased by a staggering 159% between 2005 and 2017. The popularity of remote working is increasing for a multitude of reasons- employees get to:
experience more [..]
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Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
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2019 is coming to an end. We all have witnessed changes in major technology trends but it is just the beginning. Technology is evolving and trends are changing faster than ever; individuals and companies that do not keep up [..]
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Google. A word that is now common day jargon (and daily educator) in our everyday lives was at one time an unknown search engine that only a few would recognize. Behind the powerhouse that is Google, lies an innovator, [..]
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