Running a business is difficult, but one of the single hardest parts of it all is marketing. You could have the best product ever but without good marketing, people likely won’t know about it. While most companies are [..] read more
As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..] read more
“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..] read more
The holidays are nearly upon us, so it is time to start figuring out who is on your gift-giving list. Friends and family members make the list, but what about clients? If you are wondering if you should be giving clients [..] read more
If you have an online business or do some of your promoting for your brick-and-mortar store online, you’ll want to know the best way to advertise this holiday shopping season. What social media platforms are going to [..] read more
(Sponsored) In today’s digital age, there are more marketing channels to get your business and product in front of potential customers than ever before. The marketing industry seems to change and evolve faster [..] read more
If you’re going to launch a new product, then you need a good marketing strategy. It’s that simple. I’ve met plenty of entrepreneurs who think all they need to do is build a good product and customers [..] read more
Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on [..] read more
