Janette Getui, Author at StartUp Mindset

7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them

Find Your Way

2 days ago

As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..] read more

3 Things Tech Startups in the Travel and Hospitality Industry Need to Know to Succeed

Entrepreneurial Lifestyle

Janette Getui

2 weeks ago

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The travel tech industry is booming. It might have something to do with the fact that we are traveling more than ever before and we rely heavily on technology to make our travel experience seamless. Unfortunately, most [..] read more

Why Starting Your Business With Almost No Money is a Good Thing

Finance

Janette Getui

1 month ago

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Let’s be clear here. Starting and running a successful business is no easy task. It doesn’t matter how much capital funding you’ve got. The road will be bumpy. But there is some good news. In this day and [..] read more

4 Things To Avoid During A Sales Pitch

Find Your Way

Janette Getui

2 months ago

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The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..] read more

Confused about Thought Leadership and how it can help you build your brand authority as a new entrepreneur? Follow these 5 steps

Find Your Way

Janette Getui

2 months ago

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Thought leadership is becoming a buzzword among all kinds of people, not just entrepreneurs. But I do think that it can get a tad bit confusing for a self-made entrepreneur seeking to grow their brand by leveraging this [..] read more

4 Things You Must Do If You Want More Revenue This Year

Finance

Janette Getui

3 months ago

1 Comment

The game of business is one we all want to master. None of us start a business so we can fail, go bankrupt, or barely survive from month to month. But the cold truth is this. It’s a cruel world for entrepreneurs. Most [..] read more

The Number One Marketing Mistake You Could Be Making That’s Costing You Money

Find Your Way

Janette Getui

3 months ago

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As an entrepreneur running a small or medium-sized business, chances are that you’re focusing on all the wrong things when it comes to marketing. And it could be causing you to waste a lot of time and money. How can [..] read more

5 Street-Smart Tips to Overcome Self-doubt as an Entrepreneur

Entrepreneurial Lifestyle

Janette Getui

4 months ago

0 Comments

As a writer, mother, and bootstrapping queen (trust me I’ve built everything from scratch with just pixie dust and a smile), I have a Ph.D. in battling the gremlin better known as self-doubt! Raising a family, writing [..] read more