Janette Getui, Author at StartUp Mindset

Content Marketing Efforts Not Working? Try These 4 Things

Find Your Way

4 weeks ago

Doesn’t it suck when you see everyone online talking about how great content marketing is, yet you can’t seem to make it work? A professional beauty blogger and YouTuber recently reached out to me on LinkedIn [..] read more

Why You Need To Invest In Building An Audience On Social Media and How To Get Started

Grow Your Business

Janette Getui

3 years ago

1 Comment

The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..] read more

2 Things You Need To Do With Your Content To Get People Hooked In 2020

Find Your Way

Janette Getui

3 years ago

0 Comments

Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question: What makes people consume a piece of content in today’s digital landscape? Whether [..] read more

How to Encourage Focus and Get Your Team Hyper-Productive

Find Your Way

Janette Getui

3 years ago

2 Comments

As a young startup, you probably get to wear many hats. And even if you’re successful enough to have a team of people helping you to build your empire, chances are that you or your team are not yet maximizing your [..] read more

How to Boost Your Focus and Avoid the Shiny Object Syndrome

Entrepreneurial Lifestyle

Janette Getui

3 years ago

0 Comments

This is becoming a very common scenario for me as an independent content marketing strategist. A highly ambitious founder approaches me to take on the role of Content Marketing Officer (CMO) of his brand new startup. He [..] read more

3 Steps for Making Your Business Stand Out From the Crowd

Find Your Way

Janette Getui

3 years ago

2 Comments

The term entrepreneur has become the popular title everyone wants to add to his or her Instagram and Facebook profile. Entrepreneurs are a dime a dozen these days, have you noticed? The digital economy has made it possible [..] read more

Struggling with Facebook Ads? Here are 4 Key Insights You Need to Know Before Paid Ads Can Start Working for You

Find Your Way

Janette Getui

3 years ago

1 Comment

How often have you heard (or maybe said), “Facebook ads don’t work” in the last year? I get it. You feel that your product is worth its weight in gold and you’ve done everything the gurus have told [..] read more

Grappling to acquire new clients and grow your business? Here are the only two things you need to focus on right now

Entrepreneurial Lifestyle

Janette Getui

3 years ago

0 Comments

Have you been struggling to close your prospects? You’re not alone. Most of us get fixated on sales funnels, driving traffic, social media posting, guest blogging, link building, and things of that nature which are [..] read more