Janette Getui, Author at StartUp Mindset

5 Social Media Trends You Need to Be Aware of in 2019

Find Your Way

1 week ago

We all know that social media is no longer just an afterthought or a supplemental marketing channel for our businesses. Today more than ever, social media has become a significant player in our client communications. [..] read more

18 Lessons For 2019 to Boost Your Content Marketing Game

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Janette Getui

2 months ago

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As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson. It also means that you always need to have your [..] read more

7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them

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Janette Getui

2 months ago

1 Comment

As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..] read more

3 Things Tech Startups in the Travel and Hospitality Industry Need to Know to Succeed

Entrepreneurial Lifestyle

Janette Getui

3 months ago

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The travel tech industry is booming. It might have something to do with the fact that we are traveling more than ever before and we rely heavily on technology to make our travel experience seamless. Unfortunately, most [..] read more

Why Starting Your Business With Almost No Money is a Good Thing

Finance

Janette Getui

3 months ago

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Let’s be clear here. Starting and running a successful business is no easy task. It doesn’t matter how much capital funding you’ve got. The road will be bumpy. But there is some good news. In this day and [..] read more

4 Things To Avoid During A Sales Pitch

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Janette Getui

4 months ago

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The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..] read more

Confused about Thought Leadership and how it can help you build your brand authority as a new entrepreneur? Follow these 5 steps

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Janette Getui

4 months ago

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Thought leadership is becoming a buzzword among all kinds of people, not just entrepreneurs. But I do think that it can get a tad bit confusing for a self-made entrepreneur seeking to grow their brand by leveraging this [..] read more

4 Things You Must Do If You Want More Revenue This Year

Finance

Janette Getui

5 months ago

1 Comment

The game of business is one we all want to master. None of us start a business so we can fail, go bankrupt, or barely survive from month to month. But the cold truth is this. It’s a cruel world for entrepreneurs. Most [..] read more