So, you’ve launched a business that has a great product or service which brings a new solution to a real consumer need. That’s great, but there’s a further ingredient needed to create the recipe for success, and that’s advertising. Advertising is the glue that binds your product and potential customers together, but whilst the wording on an advert is important, it’s even more vital that your advertising and marketing material is visually appealing. In our fast-paced world, consumers often make buying decisions in just one glance, so here are three visually arresting ways to grab their attention and promote your brand, products and services.
Website and Social Media Profiles
You know, of course, how important a marketing tool your website is, but it can be even more effective when it aligns seamlessly with your social media profile on sites such as Facebook, Twitter, and Instagram. By using the same fonts, logos, and color schemes, you create a brand identity that will resonate with potential customers, and the more you do this, the more instantly recognizable it becomes. For that reason, it’s essential that your website and social media accounts are not only updated regularly, and are both relevant and entertaining, but that they use bright, eye catching colors and imagery.
Custom Stickers and Decals
Your logo is one of the first things that people notice, so you should take your time selecting one and be prepared to pay for a professional design. Once you’ve done that, don’t hide it away by only using it at the top of your website and letterheads. An eye catching logo promotes a positive image for your company, and you can make it much more visible by using it on custom sticker sheets. Sticker sheets with your logo on can be used to personalize everything from property to cars and clothing, and they look great on windows and doorways. With an eye-catching logo, you can also use them as promotional materials, making them one of the most flexible and affordable advertising solutions of them all.
Consumers love businesses with a social conscience, including those who support activities in their local communities. One way to do this is to sponsor a local sports team, and this brings a range of benefits to your company as well as to the athletes that you sponsor. You’ll be able to place your logo on the sports kit worn by the team and may also be able to advertise at the sports facilities they use, meaning that your details will be seen by spectators, but you can also promote this on your website and social media profiles. This greatly increases the number of people who will know about your sponsorship activity, creating a good news story that shows your business in the best possible light.
Having a visually exciting logo and corporate color scheme is one of the keys that can turn your business into a brand, and that in turn can lead to sustainable corporate success. Custom stickers and sponsorship deals can get your logo in front of more people than ever before, so make sure that you use bold and bright colors that still allow your wording and, crucially, your contact details to stand out.