7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them
As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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How Does Your Company Tell a Story? 4 Questions to Answer for Better Storytelling
“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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6 Holiday Gift Ideas Your Clients and Customers Will Love
6 years ago
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The holidays are nearly upon us, so it is time to start figuring out who is on your gift-giving list. Friends and family members make the list, but what about clients? If you are wondering if you should be giving clients [..]
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Where Your Advertising Dollars Should Go for the Holiday Shopping Season
7 years ago
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If you have an online business or do some of your promoting for your brick-and-mortar store online, you’ll want to know the best way to advertise this holiday shopping season. What social media platforms are going to [..]
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5 Steps to Executing a Marketing Plan Without Stressing Out
7 years ago
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In today’s digital age, there are more marketing channels to get your business and product in front of potential customers than ever before. The marketing industry seems to change and evolve faster [..]
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How to Plan a Digital Marketing Strategy for Your Product Launch
7 years ago
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If you’re going to launch a new product, then you need a good marketing strategy. It’s that simple.
I’ve met plenty of entrepreneurs who think all they need to do is build a good product and customers [..]
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How to pursue B2B influencer marketing in 2018: 5 simple steps
7 years ago
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Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on [..]
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13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.
When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone [..]
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Search Engine Optimization in A Nutshell: The Reality You Must Know
7 years ago
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One question that comes to the mind of every entrepreneur is; does search engine optimization matter for your business? Should you invest in SEO? Well, if such questions are coming into your mind, then you are walking in the [..]
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6 Powerful Tools for Successful Content Marketing in 2018
After major algorithmic updates by Google and Facebook over the years, content marketing has tremendously changed. You can no longer get away with creating salesy content. In fact, you will find it difficult even soft [..]
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