What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..]
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Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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It is undeniable that marketing is essential to any business—including yours. Without marketing, you would have no way of finding new customers, and without customers your business has no purpose.
However, if you [..]
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With all the focus on the latest and greatest technology in marketing, it’s easy to overlook some of the marketing techniques that have stood the test of time for several years now. Before there was targeted display [..]
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Twitter chats are becoming the go-to for brand marketing using social media. Imagine you are at a networking event except this event is in the comfort of your own home, without the fancy attire and little to no pressure to [..]
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The decision to start a business in tech can be a radical, albeit a highly profitable one, especially if the startup can take on the trajectory of a disruptive scale-up. The allure of lucrative returns is a pulling draw to [..]
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Setting up a business is a matter of finding your niche and then branding it to influence your target market. Within the increasing trend of online presence, marketing is never really a static affair. Instead of pouring [..]
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