We’re at a point in digital where “digital marketing” no longer really stands on its own as a separate, unknown entity. We live in an increasingly digitally focused society and as a result, digital marketing strategy [..]
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A successful business knows and interacts with its customer base. That may mean you have lots of face to face time with customers in a brick-and-mortar store front, but in our age of digital relationships, it also means you [..]
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150 million guests. 65,000 cities. 191 countries. 3 million listings (of which 1,400 are castles!).
When we talk about growth and scale, few companies rival AirBnB. In less than ten years, AirBnB has achieved all of the [..]
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Big-Data has become a trending topic over the last few years, and the field of data science is growing exponentially. Still though, professionals in the field remain scarce, and while those few experts are kicking open [..]
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From small business owners to global enterprises, digital campaign tracking has become a vital part of a brand strategy to measure success. We are now living in a magical wonderland of digital optimizing tools that can make [..]
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Launching press releases with news, updates, and developments about your startup can build marketplace awareness, ramp up incoming inquiries, and generate potential sales.
Implementing a smart search engine optimization plan [..]
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While there once was a time when business owners and their community only interacted via commerce; a time when the company released their product and the consumer interacted by purchasing or holding their purse; however, the [..]
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When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your presence is key to [..]
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