LinkedIn Best Practices for Small Businesses and Entrepreneurs

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Cassidy Welter

7 years ago

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LinkedIn is the foremost community of professionals in the world. As a tool for recruiting, it’s unparalleled but it also serves a greater function. A robust presence on LinkedIn with meaningful content creation and [..] read more

How to Grow Brand Awareness by Making your Startup a Vital Part of your Local Community

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Rebecca Moses

7 years ago

2 Comments

A city’s startups tend to be the local heroes of the business world. Startups must have their finger on the pulse of the nation to survive, but often enough their founding ideas grow from local interest. Community [..] read more

Huffington Post Drops its Contributor Platform

Marketing

Lindsey Conger

7 years ago

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Since the founding of the Huffington Post almost 13 years ago, it has relied on contributions from unpaid bloggers. However, on Thursday, the HuffPost said that it was immediately dissolving its self-publishing contributors [..] read more

Leveraging Social Media to Improve eBook Sales

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Guest Post

7 years ago

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One of the primary advantages of social media over traditional media is bi-directional communication. Rather than just pumping messages into the ether and hoping some of them stick, social media gives you near instant [..] read more

The 5 Stages of Business Growth and How to Cope With Them

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Loraine Couturier

7 years ago

4 Comments

We usually think that the initial stages of business growth are the challenge, and then it’s smooth sailing once you start making money and clients. There are five hoops to jump when you have a business. They are [..] read more

Instagram to test cross-posting stories to WhatsApp

Marketing

Lindsey Conger

7 years ago

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Facebook, owner of Instagram and WhatsApp, is testing a feature with a small group testing a feature that will allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp status. This feature is similar to [..] read more

Discovering Your Brand’s Positioning: Interview with Steve Jobs’ Former Publicist Andy Cunningham

Business Books

Ralph Paul

7 years ago

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Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your [..] read more

6 Mistakes Not to Make When Marketing to Millennials

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Liz Greene

7 years ago

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You probably don’t need to be told that millennials can be frustrating to market to. We’re a strange bunch: wary, sarcastic, cynical, and discerning, yet extraordinarily kind hearted, empathetic, and socially [..] read more

How To Create Quality Video Marketing Content From Your Smartphone

Entrepreneurial Lifestyle

Thomas Martin

7 years ago

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  If you’re still thinking about whether you should or whether you shouldn’t be creating videos as a part of your sales and marketing campaigns, it is time to stop thinking and time to start doing.  [..] read more

Facebook will now penalize posts that beg for likes, comments and shares.

Marketing

Stephanie Prochaska

7 years ago

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In an attempt to retain its emphasis on authenticity, Facebook has just announced that it will be demoting posts that ask for likes, comments, or tags to increase engagement. The posts, coined “engagement bait” [..] read more