One of the key components to a successful business is a great acquisition strategy. If you don’t have it, you’ll face major problems growing your business. One of the hardest parts of scaling your business is figuring out which channel will be the most sustainable for reeling in new customers. You want to gain traction first, which involves being product-focused – traction in ways that don’t scale.
Something to consider is that one acquisition channel can work for one business but fail another. You have to consider the nature of your business and go that route. Maybe you’re a business that can thrive with organic searches. Viral marketing is probably one of the most used customer acquisition strategies for companies. Referral programs are another method. These tactics are designed to test specific aspects within individual channels. It will help you discover new opportunities for growth within a channel you’re thinking of using. It can also open you up to new ideas within channels you haven’t utilized yet. Here are a few tips on how to get started with successful customer acquisitions.
There are many frameworks you can choose from when deciding what channel to go with. However, it may come with a lot of trial and error. It is especially true if you have no historical data to work off. Before you start experimenting, make sure you set clear goals in place, regardless of the lack of data. Setting distinct goals will allow you to understand whether something is working or not as you test things out. Next, choose a few different channels to try out to compare the success of each. It doesn’t matter if you don’t know how to scale each tactic at the moment. Instead, look to see if the channel is giving you what you want, such as large volumes of customers that are part of your target audience.
1. Increase Engagement from Unopened Emails
It’s a shame when you get contacts to send your emails to, but many don’t open them. If you want to increase the number of people who read and become engaged with the emails you’re sending out, there are ways to do this. First, go into your email marketing software 48 hours after you’ve sent an email to your subscribers. You can see which subscribers got the email but didn’t open it. Then, you can try resending your email with a new subject specifically to those who didn’t open it. It gives you a chance to get your message across without coming off as spammy.
2. Update and Republish Old Content
If you’re looking to get more organic search traffic through your blog, you can update your earlier posts. Keep in mind that your older blogs might be archived. To rejuvenate the information, do a bit of updating and incorporate keywords to move your blog up in the search engine rankings. Pages deep in your site’s architecture will get a lower share of internal PageRank. So, if you don’t have a bunch of backlinks from external web pages, they’re not going to rank high in search engines.
Update the blog post’s date, do a little updating of the content, and then republish it. It will put your post on page 1 of your blog feed. If your content was ahead of its time and that topic is suddenly hot news, get it up on the top of your feed. It significantly boosts the PageRank. You can then promote your content across social media, email, and your community.
3. Find Out What People Are Searching For
Increase how many people download your content upgrades with a few simple steps. First, analyze the pages of your site that have been instrumental in a large amount of organic search traffic. The best kind of content is top-of-the-funnel articles like a blog post. Next, you can analyze through your analytics program. Once you’ve found the most looked at content from organic searches, try out the Google Search Console to find the keywords that are being searched for the most. It will give you insight into what words will get people to find your content.
4. Acquire a Website that Already Has Traction and Migrate the Content
To save yourself a lot of time, you may want to consider buying a website and migrating the content. It may seem like a considerable cost at first. However, if you look into the price of a full campaign that involves hiring writers full-time for 3-6 months, buying a site may seem like a steal. In addition, purchasing a website allows you to increase your organic search traffic quickly. You also get traffic from other channels as you gain their keyword rankings.
You’ll want to look out for websites that rank for a significant number of long-tail keywords that are relevant to your own company. As you look at the websites, check out which ones will work for you and approach the owners to see if they’re willing to sell it. Once you’ve got the site you want, migrate the content from their website to your domain. Set up canonical tags to point to your version of the content. You’ll also want to set up 301 redirects to push their content and backlinks to you.
Now, you’re going to get all of their traffic while getting an extra SEO boost. The most important thing is finding the right site to acquire. It should have current web traffic, current organic search traffic, plenty of pages on its site, a bunch of backlinks, and specific keyword rankings. Also, get numbers on how many sales they actually get.
These tips should help increase customer acquisitions. There are plenty of other ways as well, and you’re going to have to keep customers engaged and loyal. Knowing your customers and what information they want from you is important. Keeping your content relevant and up to date is also key. Use keywords to get your target audience to come to your site and compare how well your channels work against each other. It should help improve customer acquisitions quite nicely.