Personalization has become so commonplace that the only time we seem to notice it is when it’s absent. For instance, think about the last time you perused Netflix or Amazon. You were likely offered recommendations based on [..]
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How well do you understand your customer? Most business owners are spending big bucks on digital marketing and content creation without proper planning and a clear understanding of whom they are talking to, or what stage of [..]
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Sean Kelly started Jersey Champs in May of 2016 as a Freshman at Rutgers University. Using Instagram to connect with influential people, the Jersey Champs Instagram account has grown to over 1 million followers in 3 [..]
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Regular newsletters let your clients, contacts, and customers know what’s going on with your business. According to a DMA Insights survey, 68 percent of marketers believe that newsletters are the most effective part of [..]
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Whatever your profession, possessing good writing skills is imperative if you want to succeed and progress. Whether we like it or not, the way that we write is used as a tool to assess our intelligence and overall character. [..]
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Since content marketing is such a buzz these days, even the most average entrepreneur who wants to thrive is faced with the daunting reality that he or she must learn to express ideas and engage more directly with the [..]
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Instagram plans to launch a home for new long-form video length that will take on YouTube and Snapchat Discover. Instagram will have a space where users can upload videos that are up to one hour longer, featuring scripted [..]
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For many entrepreneurs, Instagram was heaven sent. Although many still live and die by Facebook ads, during the past few years Instagram is arguably the best option for growing brand awareness. Studies have [..]
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