Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is [..]
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When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your presence is key to [..]
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A “sustainable high-growth startup” may seem an ambitious goal, but in modern business this concept is a true benchmark for planning. Managing knowledge is the working machinery of all businesses. Your sales, [..]
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There are companies throughout history that have broken all the boundaries of advertising and branding. Their tactics were out of this world. They analyzed their market and perfectly executed their message in direct and [..]
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Business cards are the most important marketing tools you can use to get your business brand known. Even in this age of digital address books, they are still very valuable due to their convenience. They are available in [..]
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Business mills are grinding, and always churning out project after project. If you own or run a business entity, you know too well how projects can create a boon for your business. Then again, projects that are mismanaged [..]
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We all know that Facebook, Instagram and Twitter are great marketing tools. I’m sure by now you’ve developed a strategy to engage and connect with your target audience. But how is your Quora strategy [..]
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Running a business successfully in this digital age can be a headache. Competition from all corners is a major reason that will give you sleepless nights as you try to figure out what to do to gunner more customers. [..]
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