Every business needs a landing page that turns visitors into buyers. Creating one is not difficult but requires some effort, attention to your audience’s needs, and never forgetting your primary goal for the page. Your design should offer potential customers value through its messaging. So, how can you accomplish that quickly? Just keep reading! We’ll walk you through the best practices for creating a good landing page, complete with design and text.
What Is a Landing Page?
Landing pages are one-page websites designed to drive visitors to take a single well-defined action. Keeping the focus on a single goal is the biggest differentiator between landing pages and other websites. You need a landing page to drive leads and turn those leads into customers and subscribers.
Nowadays, people who use them don’t even have a website. Influencers and artists primarily have landing pages to promote a specific product launch or news. You’ve probably seen links to some landing page on social media bios or descriptions and even clicked on them. You don’t need a website to direct people to a landing page that converts them to buyers. And while it can be considered a website in its own rights, a landing page is quite different from a homepage.
The differences between a landing page and a homepage lie in the goals they are trying to achieve. A homepage is full of buttons that can distract and redirect a visitor. A landing page only wants a single action from their visitors, and they are created to serve that sole purpose. The buttons on the homepage encourage visitors to take their time and explore until they are convinced to take action. A landing page only has one goal, one decision to make.
People frequently make mistakes when creating a high-converting landing page. Most of these mistakes are small, but sometimes they are big enough to turn off visitors. To get the desired results from your landing page, you need to avoid these costly mistakes.
Creating the Structure of a Successful Landing Page
1. Build On-point Headlines & Attractive Designs
What’s the first thing visitors see when they reach your landing page? Headlines. So, they are your first attempt at trying to make visitors engage. The headline is the bait that has the goal and power to either keep or lose a visitor.
A successful headline for a landing page should always try to be the following:
- Catchy and strong enough for people to relate with.
- Brief, straightforward, and mentions what pain it solves through its messaging.
- Implies an immediate urgency.
2. Use Convincing Calls to Action
The Call-to-action (CTA) button on a landing page convinces visitors to take a particular action. Call-to-action buttons are critical to having a perfect landing page structure and serve as the main door between the target audience and the products you offer.
Tips and tricks for CTAs:
- Leverage the power of suggestive visual cues and images to direct users towards the CTA.
- Use bright and eye-catching colors that will make the CTAs stand out from the rest of the page
3. Don’t Forget about Psychology
Use the principles of psychology to influence the visitors to your landing page. By playing on people’s interests, dreams, prejudices, and emotions, you motivate them to decide to interact with your landing page. Many different factors influence these decision-making moments. Here are a few ways to convince people to interact with your page.
- Don’t be afraid to use relatable imagery that connects with the user’s situation. It creates a strong link by arousing certain feelings within them.
- Displaying relatable and believable testimonials provides proof that increases your credibility for your audience.
- Your copywriting must be on point. The text in your headline should relay the value of the product or service.
4. Use Real People, Not Objects or Abstract Concepts
An excellent way to increase your landing page conversions is by using real people in the overall design and structure of the page. Instead of dull, lifeless objects or stock pictures, including photos of real, ordinary people help create a stronger connection and relate better with your content.
Your landing pages are where all your hard work finally pays off. It is that digital point where your audience can click to make purchases and drive income to your company. They are the gateway to your products and services. Therefore the messaging about the value of your product or service is clear. Implement these suggestions on your landing pages to increase the number of conversions of visitors to buyers.