Facebook to restrict access to 3rd party data
7 years ago
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Facebook announced it will end Partner Categories, a feature that was released in 2013 that created a partnership between Facebook and major data brokers. Partner Categories allowed third-party data aggregators, such as [..]
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How to Use Influencer Marketing to Grow Your Brand
Most startups won’t be able to afford traditional celebrity endorsements of their products, but the widespread use of social media has allowed new classes of influencers, including micro-influencers, to gain [..]
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Why Businesses Fail with Extinct Content Marketing
7 years ago
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Why Businesses Fail with Extinct Content Marketing
Let me start by saying, that I’m a Millennial. Now, I can only guess what you’re thinking, “What’s this job flip flopper know about the [..]
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Unleashing your Influence and Building Thought Leadership: Our Interview with John Hall
Online, every business and brand is competing for the attention of the marketplace. We entrepreneurs often use every type of advertising and promotion available that we believe will help attract customers. But [..]
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Creative Ways to Use the Color of the Year in your Social Media Posts
Every year, Pantone releases a color of the year, and social media influencers and users begin using this powerful trending color in their arts and crafts, as well as in their branding decisions. The color of the year is a [..]
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Snapchat finally begins sharing analytics with its creators and influencers
7 years ago
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Snapchat is finally starting to share analytics with creators on how well their content is doing. Snap Inc. announced the new feature on Wednesday and will update Snapchatters with a large following on who is viewing their [..]
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Expert Storytelling, Brand Advancement, and Influencing Millions: Our Interview with Cynthia Johnson
Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These [..]
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LinkedIn Best Practices for Small Businesses and Entrepreneurs
7 years ago
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LinkedIn is the foremost community of professionals in the world. As a tool for recruiting, it’s unparalleled but it also serves a greater function. A robust presence on LinkedIn with meaningful content creation and [..]
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Leveraging Social Media to Improve eBook Sales
7 years ago
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One of the primary advantages of social media over traditional media is bi-directional communication. Rather than just pumping messages into the ether and hoping some of them stick, social media gives you near instant [..]
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Instagram to test cross-posting stories to WhatsApp
7 years ago
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Facebook, owner of Instagram and WhatsApp, is testing a feature with a small group testing a feature that will allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp status. This feature is similar to [..]
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