Facebook, owner of Instagram and WhatsApp, is testing a feature with a small group testing a feature that will allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp status. This feature is similar to Snapchat where the photos and videos posted as statuses disappear after 24 hours. The photos, videos, and GIFS will be encrypted like every other message on the app.
This plan seems to be a way to help Instagram Stories be seen outside of the app and boost users.
By adding to the functionality of Instagram Stories, it should increase its popularity. Facebook has more than 300 million daily active users of Instagram stories. The cross-posting of stories to WhatsApp will create more traffic, especially in countries that use WhatsApp more heavily than the Facebook Messenger app.
A spokesperson said, “We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you.”
By allowing users to post the same story on multiple apps, it will help move users from one Facebook-owned app to the next. This could lead to an increase in engagement and traffic. The feature is being tested by a small number of users in Brazil and it is unknown if the trial will be expanded to more users and countries.
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