Every year, Pantone releases a color of the year, and social media influencers and users begin using this powerful trending color in their arts and crafts, as well as in their branding decisions. The color of the year is a [..]
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Snapchat is finally starting to share analytics with creators on how well their content is doing. Snap Inc. announced the new feature on Wednesday and will update Snapchatters with a large following on who is viewing their [..]
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Despite the obvious use of the word “social” in the term social media, many entrepreneurs forget that platforms like Facebook, Instagram, and Twitter were not designed for business purposes. These sites [..]
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LinkedIn is the foremost community of professionals in the world. As a tool for recruiting, it’s unparalleled but it also serves a greater function. A robust presence on LinkedIn with meaningful content creation and [..]
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One of the primary advantages of social media over traditional media is bi-directional communication. Rather than just pumping messages into the ether and hoping some of them stick, social media gives you near instant [..]
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Facebook, owner of Instagram and WhatsApp, is testing a feature with a small group testing a feature that will allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp status. This feature is similar to [..]
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If you’re still thinking about whether you should or whether you shouldn’t be creating videos as a part of your sales and marketing campaigns, it is time to stop thinking and time to start doing. Video [..]
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Social media contests are a great way to boost your brand awareness, attract new followers, and just to get people excited about your brand. I’ll bet you expect the process to be easy, after all, who doesn’t like getting [..]
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