Every Pitch Has Two Intentions
Over the years we’ve given talks on Pitch preparation at organizations from corporate retreats to writer’s conferences. We begin by asking participants to write down the intention of their [..]
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Establishing a company comes with a wide range of challenges. One challenge, competition, or the pressure to stand out in a crowded market can either make or break your business. [..]
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Why should you have a business model, and what one should you use? A business model is the design and framework of your enterprise. It factors your target customer or customer base, revenue streams, financing, and [..]
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Every business needs a landing page that turns visitors into buyers. Creating one is not difficult but requires some effort, attention to your audience’s needs, and never forgetting your primary goal for the page. Your [..]
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A subscription-based business model is a type of business model that is based on the idea of charging a customer a monthly or annual fee for the use of your product or service. This is a model that benefits both the [..]
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There are a great many side hustles you can do. It allows you to make a little extra money while still holding on to your other job. There are some things you should consider before you start a side hustle however. If it [..]
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Companies are leveraging data to make more and more business decisions. Unfortunately, some of the approaches are lazy, ineffective, and misleading, costing companies a lot of opportunities. If you’re a part of the data [..]
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Customer service techniques have changed over the years. The one area where companies can achieve outstanding customer loyalty and connections is incorporating empathy into their customer service model.
The ability to use [..]
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