Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this doesn’t [..]
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Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other side even [..]
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Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have increased the demand for online products and services. If [..]
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The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and procedure were [..]
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With the popularity of online shopping, many people have questioned whether brick-and-mortar businesses can still compete with online models. Starting a traditional business that involves a physical location, to many, seems [..]
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Online businesses have permanently transformed the way companies engage in commerce. Compared to Brick-and-mortar stores, Internet-based businesses have reduced start-up costs. Despite this, most people pass up this [..]
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The learners are going digital, and so are the resources they use for learning. Many organizations are adopting digital solutions to create high-quality, engaging e-learning platforms which are easily [..]
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Vertical integration is a strategy businesses can use to help them achieve their goals (others can be viewed here). It involves buying other companies to increase sales, reduce costs or improve efficiency. The main [..]
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