Starting a business is a frantic and confusing job. But in a tough economy, things can get even more difficult, requiring upcoming entrepreneurs to triple their efforts. This is partly because a tough economy puts pressure [..]
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There are many different types of business models available for a business to choose from. The razor and blade business model has been around for over a century and is still one of the most successful types. [..]
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Economic slowdowns often devastate businesses and sometimes entire industries. Business leaders and entrepreneurs often lose sleep wondering how their businesses can make it through the rough economic climate. While [..]
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It’s no secret that owning and operating an Airbnb business has become increasingly more popular in the past few years. Airbnb currently has about Airbnb has 12.7 million listings available. Owning a business like [..]
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Did you know that video marketing is an extremely effective way to grow your small business? According to a study by Wyzowl, 81% of marketers say video has helped them directly increase sales, and 87% have said that [..]
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Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..]
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The freemium business model is considered a pricing strategy. A basic product or service (typically a digital offering such as software, media, games, or web services) is provided free of charge. At the same time, more [..]
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The Freemium business model has been around since the 1980s, but it has recently gained more popularity. The basic premise is that a company will offer a free version of its product or service, but the company will also [..]
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