New business owners face a lot of challenges. From marketing to accounting and everything in between, there’s a lot to keep track of. It’s no wonder that many small business owners feel overwhelmed by all the [..]
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As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next responsibility is [..]
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Did you know that video marketing is an extremely effective way to grow your small business? According to a study by Wyzowl, 81% of marketers say video has helped them directly increase sales, and 87% have said that [..]
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Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..]
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The freemium business model is considered a pricing strategy. A basic product or service (typically a digital offering such as software, media, games, or web services) is provided free of charge. At the same time, more [..]
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People are always surprised to learn that Apple didn’t invent the mobile phone or the mp3 player. Still, they were the first company to combine those two devices into one: the iPhone. Like Apple, successful startups [..]
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In 1994, a successful hedge fund executive on Wall Street started Amazon with a vision to deliver books to people around the world. He essentially turned the idea of a bookstore into an internet based business model. His [..]
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To engage with an audience, it is necessary to possess digital media and video storytelling skills. It is essential to share your story and engage with your target audience. Successful companies are good at reaching [..]
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