Social media marketing has become a cornerstone in digital marketing, which helps boost countless businesses and help them become unicorns. Over $89 billion was spent in 2019 on social media marketing by businesses [..]
read more
You’ve heard that it is important to learn how to invest in yourself. But what does that actually mean? The purpose of any investment is to yield an acceptable return. Building wealth, a business, or a healthy [..]
read more
Creating a brand isn’t the same thing as creating an eye-catching brand. There is much more that goes into brand development than a logo, so don’t stop there. Whether you have an established brand or are in the process [..]
read more
The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
read more
The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around [..]
read more
Influencer marketing is getting a lot of buzz in the marketing world. The technique involves forming a partnership with people who have a strong influence on a brand’s industry or target audience. Many swear by this [..]
read more
Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
read more
I remember hearing those words right at the beginning of my business, during a Start your Own Business Course (SYOB). At the time I was thinking it all sounded very holistic to me. I as a Sole Trader, personally felt I [..]
read more
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkRead more
