For many entrepreneurs, Instagram was heaven sent. Although many still live and die by Facebook ads, during the past few years Instagram is arguably the best option for growing brand awareness. Studies have shown that engagement with businesses on Instagram is 10 times higher than Facebook.
In May 2017, Instagram attracted an astonishing 1 billion advertisers to its platform. Most of those advertisers were small businesses. About 5 or 6 years ago the talk among many skeptics was that monetization on Instagram was too difficult. But with 36 percent of B2C brands and 13% of B2C brands claiming that Instagram is “very important” or “critical” to their business, entrepreneurs, startups, and established companies can no longer wait to make an impact on the brand.
In today’s interview, we’ll get some insight from an entrepreneur who has built her brand using Instagram. Paola Alberdi is the founder of the Blank Itinerary fashion and lifestyle blog. She has attracted a whopping 784,000 followers on Instagram. In this interview, she tells us her story, her IG philosophy, and what it takes to build your brand on Instagram.
Q. Tell us a little about yourself and how long you’ve been blogging.
Q. What is your philosophy when it comes to creating content on Instagram?
Q. What are your favorite tools for growing your reach and influence on Instagram?
Q. What 3 things does anyone starting in your industry need to know?