Here’s Why You Need to Rethink Your Sales Funnel
Do you know when the idea of a sales funnel came out?
That was 1924 (a concept proposed by William W. Townsend) according to most experts. Here’s a tidbit of what Townsend wrote in his book, which is today associated [..]
read more
How to Align Your Brand with Your Voice
The most successful companies have a solid brand. Apple, Nike, Google, Twitter, etc. We are able to identify these companies just by glancing at their logos, even without any other identifiers. They enter into our brains, [..]
read more
The Business Knowledge Every Freelancer Needs
The current business environment is great for producing freelance work for a variety of fields from writing to graphic design to bookkeeping to virtual assistants. While the underlying skill helps to determine a [..]
read more
Should You Start a Podcast?
5 years ago
Comments Off on Should You Start a Podcast?
It seems like everyone’s starting a podcast these days – from businesses, to schools, to individuals and teams. As a result, many new and developing businesses wonder whether they too should be joining the [..]
read more
How to Create a Visual Content Marketing Strategy
I’m a visual learner. This is an interesting dynamic for me, as I am also an avid writer that can also be found reading a good book. Words are beautiful, powerful and can convey emotions when our spoken words cannot [..]
read more
6 Ways to Build a Close Community around your Products
5 years ago
Comments Off on 6 Ways to Build a Close Community around your Products
The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around your [..]
read more
Managing Your First Year’s Digital Marketing Budget
5 years ago
Comments Off on Managing Your First Year’s Digital Marketing Budget
Marketing is a key part of any business and is extremely important for promotion, which in turn increases profit. With today’s technology, the number of ways in which you can market a business has increased. The [..]
read more
How to Forge an Ironclad Brand: Interview with Lindsay Pedersen
5 years ago
Comments Off on How to Forge an Ironclad Brand: Interview with Lindsay Pedersen
Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand [..]
read more
5 Things That Should Always Be Included in Your Site’s “About Us” Page
When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your [..]
read more
7 Entrepreneurial Tactics These Big Companies Used to Dominate and How to Learn from Them
6 years ago
Comments Off on 7 Entrepreneurial Tactics These Big Companies Used to Dominate and How to Learn from Them
There are companies throughout history that have broken all the boundaries of advertising and branding. Their tactics were out of this world. They analyzed their market and perfectly executed their message in direct and [..]
read more
