Lisa Michaels, Author at StartUp Mindset

The Heart of Marketing: How to Connect and Engage with Customers

Find Your Way

1 month ago

Marketing is About Feelings First Marketing is not about selling a product, it is about connecting and engaging your audience. When successful in this endeavor, your business will be the first place they will turn to when [..] read more

How to Choose the Right Technology Solutions for Your Small Business

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Lisa Michaels

2 months ago

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With new tech solutions hitting the market almost daily, small businesses have fallen behind because they lacked the resources to adapt at the same pace and are often unsure which tech is right for them. The [..] read more

5 Ways Small and Medium-sized Enterprises Can Use Technology to Stay Competitive and Create Amazing Customer Experience

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Lisa Michaels

3 months ago

2 Comments

There is no doubt that technology has the power to give SMEs a competitive advantage against some of the largest corporations, but only if they know how to leverage it properly. In a study that compared company size with IT [..] read more

5 Best Jobs to Have Before Starting a Business

Entrepreneurial Lifestyle

Lisa Michaels

3 months ago

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Being your own boss is a dream shared by many people. Having real-world lessons to draw on gives you a better feeling for how companies and people operate. If you are thinking about starting your own company, however, you [..] read more

How to Make Your Startup More Environment-Friendly

Grow Your Business

Lisa Michaels

4 months ago

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Regardless of whether you are creating a business plan for a new startup or you have already launched your operation, it makes sense to focus on going green. Many consumers are drawn to green businesses because of their own [..] read more

5 Invisible Hazards of the Wireless Age

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Lisa Michaels

5 months ago

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Hip-hop artist Trillion was not the first to wax poetic about the many hidden hazards of the wireless age, but he might have been the most succinct. It’s not all peachy perfect in the age of [..] read more

Adopting this Strategy Is the Key to Business Survival

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Lisa Michaels

6 months ago

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Today’s business environment is so competitive that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market. From technology advances to changes in consumer expectations, [..] read more

The Heart of Marketing: How to Connect and Engage with Customers

How to Choose the Right Technology Solutions for Your Small Business

5 Ways Small and Medium-sized Enterprises Can Use Technology to Stay Competitive and Create Amazing Customer Experience

5 Best Jobs to Have Before Starting a Business

How to Make Your Startup More Environment-Friendly

5 Invisible Hazards of the Wireless Age

Adopting this Strategy Is the Key to Business Survival

Be the entrepreneur you were meant to be. It all starts with your mindset