Contributor: Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech.
Feel free to connect with her on Twitter @LisaBMichaels
Marketing is About Feelings First
Marketing is not about selling a product, it is about connecting and engaging your audience. When successful in this endeavor, your business will be the first place they will turn to when [..]
With new tech solutions hitting the market almost daily, small businesses have fallen behind because they lacked the resources to adapt at the same pace and are often unsure which tech is right for them.
There is no doubt that technology has the power to give SMEs a competitive advantage against some of the largest corporations, but only if they know how to leverage it properly. In a study that compared company size with IT [..]
Being your own boss is a dream shared by many people. Having real-world lessons to draw on gives you a better feeling for how companies and people operate. If you are thinking about starting your own company, however, you [..]
Regardless of whether you are creating a business plan for a new startup or you have already launched your operation, it makes sense to focus on going green. Many consumers are drawn to green businesses because of their own [..]
Hip-hop artist Trillion was not the first to wax poetic about the many hidden hazards of the wireless age, but he might have been the most succinct. It’s not all peachy perfect in the age of [..]
Today’s business environment is so competitive that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market. From technology advances to changes in consumer expectations, [..]
Be the entrepreneur you were meant to be. It all starts with your mindset
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