Using the Kaizen Philosophy to Reach Your Business Goals

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Lisa Michaels

9 months ago

2 Comments

You know that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market today. From technological advances to changes in consumer expectations, a lot of rapid changes are [..] read more

6 Ways to Build a Close Community around your Products

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Lisa Michaels

5 years ago

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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around your [..] read more

Creating a Business Continuity Plan For Your Small Business

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Lisa Michaels

5 years ago

3 Comments

Photo by You X Ventures on Unsplash If you live in Kansas, it’s a safe bet that you have a plan in place for what to do in case of a tornado. Schools in California regularly run earthquake drills. In the military, if a [..] read more

5 Unexpected Things That Might Be Killing Your Startup

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Lisa Michaels

5 years ago

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It is a sad reality that roughly 80% of all startups will fail within the first 18 months. Just making it past that first 18 months, however, is no guarantee that you will ever shepherd your startup all the way into a full [..] read more

The Heart of Marketing: How to Connect and Engage with Customers

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Lisa Michaels

6 years ago

1 Comment

Marketing is About Feelings First Marketing is not about selling a product, it is about connecting and engaging your audience. When successful in this endeavor, your business will be the first place they will turn to when [..] read more

How to Choose the Right Technology Solutions for Your Small Business

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Lisa Michaels

6 years ago

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With new tech solutions hitting the market almost daily, small businesses have fallen behind because they lacked the resources to adapt at the same pace and are often unsure which tech is right for them. The [..] read more

5 Ways Small and Medium-sized Enterprises Can Use Technology to Stay Competitive and Create Amazing Customer Experience

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Lisa Michaels

6 years ago

4 Comments

There is no doubt that technology has the power to give SMEs a competitive advantage against some of the largest corporations, but only if they know how to leverage it properly. In a study that compared company size with IT [..] read more

5 Best Jobs to Have Before Starting a Business

Entrepreneurial Lifestyle

Lisa Michaels

6 years ago

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Being your own boss is a dream shared by many people. Having real-world lessons to draw on gives you a better feeling for how companies and people operate. If you are thinking about starting your own company, however, you [..] read more

How to Make Your Startup More Environment-Friendly

Grow Your Business

Lisa Michaels

6 years ago

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Regardless of whether you are creating a business plan for a new startup or you have already launched your operation, it makes sense to focus on going green. Many consumers are drawn to green businesses because of their own [..] read more

5 Invisible Hazards of the Wireless Age

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Lisa Michaels

6 years ago

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  Hip-hop artist Trillion was not the first to wax poetic about the many hidden hazards of the wireless age, but he might have been the most succinct. It’s not all peachy perfect in the age of [..] read more