I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..]
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Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..]
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By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..]
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How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
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Did you know that global scrapbook website Pinterest can significantly benefit your business? With over a million visitors a day, the third largest social network can be a great way to drive traffic, connect with your target [..]
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The Dirty Game of Newsfeed Rankings
While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by posting a [..]
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The vast majority of all business can be distilled down to two categories: Business to Business (B2B) and Business to Consumer (B2C). Simply put, B2B companies sell their products and services to other businesses. On the [..]
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Aside from social media, email marketing is one of the most cost-effective ways to connect with your customers and build a relationship with them. However, extreme care must be used when doing email marketing. This is [..]
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