Earning the trust and loyalty of your customers can go a tremendously long way towards retaining them as customers and having them become repeat customers. Your email marketing is the perfect tool to use to help build this [..]
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As a solopreneur, your most valuable resource is your time. After all, you don’t always need the extra people when you can use your very own sweat equity. Being a solopreneur is the cheapest and fastest way to grow your [..]
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Finding a following for your business can be tough, but it is so rewarding. There are so many new businesses popping up each day, especially online. Sometimes, it seems like you are screaming in a crowded room and no one can [..]
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Websites are a presentation of ourselves to the outside world. If you have a bad website, in a way, you make a bad impression on those who don’t know you or your company personally. A website can be a simple overview of [..]
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The world of marketing is ever-evolving — as society and technology march forward, so too does the way we advertise. This progression is extremely important. Not only does it allow brands to connect with consumers on a [..]
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I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..]
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Digital media provides marketers with a single thing they all crave: measurable, immediate feedback. In a world where businesses must work with limited resources and marketers are expected to respond to challenging questions [..]
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By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..]
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