You probably don’t need to be told that millennials can be frustrating to market to. We’re a strange bunch: wary, sarcastic, cynical, and discerning, yet extraordinarily kind hearted, empathetic, and socially [..]
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If you’re still thinking about whether you should or whether you shouldn’t be creating videos as a part of your sales and marketing campaigns, it is time to stop thinking and time to start doing. Video [..]
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In an attempt to retain its emphasis on authenticity, Facebook has just announced that it will be demoting posts that ask for likes, comments, or tags to increase engagement.
The posts, coined “engagement bait” usually [..]
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Podcasting has become a great medium for entrepreneurs, influencers, and anyone who has something to say. Starting a podcast can help establish a brand or can expose that brand to more people. One of the best things [..]
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Social media contests are a great way to boost your brand awareness, attract new followers, and just to get people excited about your brand. I’ll bet you expect the process to be easy, after all, who doesn’t like getting [..]
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By now, you have heard the term social media marketing if not engaged in it a little. Social media is the cornerstone of a business’s marketing plan. Being on social media is the easy part, but using social media [..]
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Instagram has over 1 billion active users, and at least 30% of them purchased a product they had first seen on Instagram. What does it mean for your brand? It means you should swear by the platform.
It’s no secret that [..]
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It’s no secret that social media marketing is one of the most effective and inexpensive ways for your business to reach out to individuals and other businesses. When someone follows your business on a social media [..]
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