Have you ever wondered how people communicated with each other before the invention of verbal language in this world? You guessed it right; they used signs and symbols to convey their message to others. Even today, a sign conveys a much stronger message than words. Therefore, every company or brand needs a sign or logo for its identification.
The logo is a modern symbol or design representing company products. It is the face of the brand and needs to be perfect. Studies have shown that over 65% of the human population are visual learners. Therefore, they will remember the logo of the company more than the actual name. Understanding the art of logo design and its significance can decide the fate of the company. A better logo can help any business, whether a large established enterprise or a small startup. Hence, the success of every brand depends upon the logo and its branding. Below are the top 8 tips to make your logo stand out from the crowd.
1. Original Content
Originality is the top secret behind the success of every logo. Logos are imprinted in people’s minds. Copying someone else’s logo design ideas is a huge turn-off for prospective clients. It will ruin all the hard work you have put into your company in a single day. You risk losing the trust of your potential customers.
And once the trust is lost, there is no way to gain it back. So, it is more beneficial to put in effort beforehand and design a unique and original logo for your brand. Be creative and design a logo people have never seen before. The key element of an effective logo is daring to differ from others. For example, the Starbucks logo is a two-tailed siren. It does not match any other logo in the food and beverage industry. However, it is successful only because it is unique and original.
2. Simple and Minimalist
Your logo should be simple and elegant. Excessive use of fancy shades and colors will alter its original purpose. A clean and minimalist logo will do the job well. Too much complexity in a logo will distract the customer, and might easily forget how it looks like.
Take a look at the Apple company logo design. It is nothing more than an apple in 2021. However, only a few people know that in 1976 the first apple logo looked nothing like today’s one. It featured Isaac Newton sitting beneath the tree with the apple hanging and ready to drop. The idea was very creative, but it was more complex. Apple quickly realized the fact and changed its logo just after one year.
The new logo was an apple with rainbow colors in it. The second logo lasted for 20 years, and then it was changed again. Rainbow colors were now removed and replaced by black. This monochromatic logo gave new birth to the company. Apple continued to launch new products each year with this logo and become the pioneer of the industry. The simplicity of the Apple logo goes a long way in people’s minds. You can apply this approach to your business as well. It is simple but yet effective!
Your logo should be meaningful and deliver the message you want to convey clearly. Even if somebody is staring at your company’s logo on a billboard miles away, he or she should understand which company’s logo is it. And what message it is conveying. With no meaning, it becomes extremely difficult to separate your logo from others. The best practice is to research your audience. Then, find out the solution to their problems.
If you address the interest of your potential customers in your logo, they cannot ignore it. Once your company has the people’s attention, it becomes easy to convert them into customers. Your product will sell like hotcakes because customers now have trust in your company.
4. Keep Brand Consistency
Brand consistency is important for a number of reasons. It differentiates you from your competitors and also increases public recognition. The goal is to maintain consistency in a variety of settings over a long period of time. This is something that can become challenging when expanding your product line.
Watch the short video below to see how it’s done.
5. Choose Right Color Scheme
A monochromatic or gray-scale logo can be successful, as with Apple. It would have the same impact as the colorful logo if designed and brand properly. However, if you decide to choose a colorful logo for your brand, the next important step would be color selection. You cannot simply pick any color scheme and apply it to your logo.
Always choose the right color scheme for your brand. Choose the colors which complement each other and make your logo eye-catching for its viewers. You can also research and study color psychology or color theory. Color Psychology is the study of colors and their effects on human behavior. It would help you in making an informed and the best decision for your business.
The major purpose of the logo is branding. A company also needs a logo for marketing. Now, the means of marketing for advertisers and companies are endless. Your logo can be seen in many marketing places. For example, print media, television advertising, and social media platforms like Facebook, YouTube, Blogs, etc. Also, t-shirts, coffee mugs, billboards, can be used for advertising the brand as well. Your logo should be applicable and cover all these media of advertisement. A company cannot design multiple logos for each advertising platform. It would make your customer confused among different logos. An outstanding logo is designed to look great on everything. Displaying and branding the same versatile logo across all platforms, and within ads shows a sense of professionalism. Thus, it develops a sense of faith and belief in the company among the users.
7. Global Understanding
One of the most important steps to making the logo stand out from the crowd is universal understanding. The logo should convey a message with no language and cultural barrier. Whether we use a logo in Asia, America, Africa, Europe, or Australia, it should be comprehensible everywhere. This would make the company’s business global. The brand would be recognizable all around the globe. The products will receive a referral from multiple loyal clients, and the growth would be relentless.
When your design is simple, it is easier to remember. There is really no point in having a logo if people are going to forget it a few seconds after seeing it. Creating a memorable design will include testing different sizes and colors. To make sure that your logo is clear to the public, you will also need to test scalability. This means that you will need to test your logo’s clarity on various platforms. Your logo may be seen clearly on Facebook but somehow doesn’t look as good on Pinterest.
If you can create a memorable logo you increase the chances of building familiarity. Whether you are using a mixture of words and pictures, a mascot, or symbol, make sure people can remember or recall what they saw.