Depending on the type of business you have, social media marketing can be tricky. For media companies, some service companies, and a few celebrities, it is easy to determine what social media platforms and how to use them. But for other types of businesses, it can sometimes be confusing.
There are a number of social media sites available. But just because they are available, does not necessarily mean you should jump in. Many mainstream businesses are still not sure how to use Pinterest, Instagram, and Snapchat to turn followers into customers.
As the decision maker for your business’s marketing activities, it is important that you don’t spend a ton of time and money using social media unless you have a clear plan. In this Entrepreneur.com video, you will learn the important questions to ask when creating a social media marketing plan.