The current business environment is great for producing freelance work for a variety of fields from writing to graphic design to bookkeeping to virtual assistants. While the underlying skill helps to determine a [..]
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It seems like everyone’s starting a podcast these days – from businesses, to schools, to individuals and teams. As a result, many new and developing businesses wonder whether they too should be joining the craze. At the [..]
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I’m a visual learner. This is an interesting dynamic for me, as I am also an avid writer that can also be found reading a good book. Words are beautiful, powerful and can convey emotions when our spoken words cannot do [..]
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The average American is exposed to between 4,000 and 10,000 ads per day. As such, your digital marketing efforts could amount to nothing more than a virtual shouting campaign unless you build a sense of community around your [..]
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Marketing is a key part of any business and is extremely important for promotion, which in turn increases profit. With today’s technology, the number of ways in which you can market a business has increased. The internet [..]
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Branding can unleash a business’ competitive advantage and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is [..]
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When starting a business, you will never underestimate the importance of your presence. Whether that is your physical presence in a brick-and-mortar store front, on social media or on your website—your presence is key to [..]
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There are companies throughout history that have broken all the boundaries of advertising and branding. Their tactics were out of this world. They analyzed their market and perfectly executed their message in direct and [..]
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